- helpful vote
- How One Furniture Maker Battled Offshoring, Stayed Local - and Helped Save an American Town
- By: Beth Macy
- Narrated by: Kristin Kalbli
- Length: 13 hrs and 51 mins
With over $500 million a year in sales, the Bassett Furniture Company was once the world's biggest wood furniture manufacturer. But beginning in the 1980s, the Bassett company suffered from an influx of cheap Chinese furniture as the first waves of Asian competition hit, and ultimately was forced to send its production offshore to Asia. Only one man fought back. That man is John Bassett III, a descendant of the Bassetts who is now chairman of Vaughan-Bassett Furniture Co, which employs more than 700 Virginians and has sales of over $90 million.
Portrait of a One Fingered Salute!
- By James on 03-03-15
I Am A supplier to the furniture ind. good read
I Am A supplier to the furniture industry based in High Point, this was a wonderful insight into the industry and where it is today and how it got there. The Glory Days of furniture manufacturing in the United States are over but not gone. there are many manufacturers who have figured out the right mix of importing and domestic production to supply the world's needs. the story of Bassett Furniture is an interesting one, filled with infighting and family competition. having grown up in North Carolina, I appreciate the way the Author doesn't try to paint us as all Backwoods Hillbillies, but rather shrewd business people who made the best of what they had and grew an Industry. overall this was a good read even for people not involved in the furniture industry.
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