- helpful votes
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
- By: Robbin Phillips, Greg Cordell, Geno Church, and others
- Narrated by: Paul Strikwerda
- Length: 4 hrs and 53 mins
How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the "Brains on Fire" model of tapping movements and stepping away from the old-school marketing "campaign" mentality.
Top notch advice
- By Jennifer L. Cook on 06-02-15
The narrator of this audio book was very poor
The narrator of this book was distracting in his delivery of the text. He often over emphasized the wrong words and/or read the text incorrectly. It was evident that he had no knowledge of the subject.
The content was good but sometimes dismissed proven tactics in marketing to overly emphasize a point.