Jason Oberholtzer

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  • Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

  • By: Robbin Phillips, Greg Cordell, Geno Church, and others
  • Narrated by: Paul Strikwerda
  • Length: 4 hrs and 53 mins
  • Unabridged
  • Overall
    4 out of 5 stars 63
  • Performance
    4 out of 5 stars 49
  • Story
    4 out of 5 stars 50

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the "Brains on Fire" model of tapping movements and stepping away from the old-school marketing "campaign" mentality.

  • 5 out of 5 stars
  • Top notch advice

  • By Jennifer L. Cook on 06-02-15

The narrator of this audio book was very poor

3 out of 5 stars
1 out of 5 stars
3 out of 5 stars

Reviewed: 09-09-18

The narrator of this book was distracting in his delivery of the text. He often over emphasized the wrong words and/or read the text incorrectly. It was evident that he had no knowledge of the subject.

The content was good but sometimes dismissed proven tactics in marketing to overly emphasize a point.