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George

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  • Contagious

  • Why Things Catch On
  • By: Jonah Berger
  • Narrated by: Keith Nobbs
  • Length: 6 hrs and 50 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 3,663
  • Performance
    4.5 out of 5 stars 3,141
  • Story
    4.5 out of 5 stars 3,119

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

  • 5 out of 5 stars
  • I will read it again!

  • By ANDRÉ on 04-28-13

Brilliant! Unbelievably useful!

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 04-08-16

The examples and case studies are amazing! Although creating something that could become viral is not an exact science and as Nassim Talib would say that there are lots of random factors that could not be analyzed, this book puts a clear strategy and important guideline to follow in creating a compelling marketing campaign that could increase the chance of making your product more talked about or shared. It is a must read for every entrepreneur and all business owner. Moreover, It should be incorporated in our education system and taught to everyone looking forward to create a valuable product.

  • APE: Author, Publisher, Entrepreneur - How to Publish a Book

  • By: Guy Kawasaki, Shawn Welch
  • Narrated by: Lloyd Sherr
  • Length: 6 hrs and 55 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 95
  • Performance
    4.5 out of 5 stars 86
  • Story
    4.5 out of 5 stars 83

APE's thesis is powerful yet simple: filling the roles of Author, Publisher, and Entrepreneur yields results that rival traditional publishing. We call this "artisanal publishing" - that is, when writers who love their craft control the publishing process and produce high-quality books. APE is 411 minutes of step-by-step, tactical advice and practical inspiration.

  • 5 out of 5 stars
  • This is Self-Publishing 101 AND 102 -- a roadmap!

  • By John P. DERMODY on 08-31-13

Brilliant Guide!

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
4 out of 5 stars

Reviewed: 01-03-16

Everything you need to know before writing a book and deciding to self publish it.