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Dave

Pittsburgh, PA United States
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  • The 1-Page Marketing Plan

  • Get New Customers, Make More Money, And Stand Out From The Crowd
  • By: Allan Dib
  • Narrated by: Joel Richards
  • Length: 6 hrs and 26 mins
  • Unabridged
  • Overall
    5 out of 5 stars 1,790
  • Performance
    5 out of 5 stars 1,594
  • Story
    4.5 out of 5 stars 1,579

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.

  • 5 out of 5 stars
  • You haven't read any marketing book like this one

  • By Ernest Kiwele on 11-08-16

If you only had one marketing book, get this one

Overall
5 out of 5 stars
Performance
4 out of 5 stars
Story
5 out of 5 stars

Reviewed: 08-26-17

This is an all-around excellent marketing planning primer, well written, funny, and to the point. The beginning starts slowly but builds. But that foundation is important, and by 1/3 the way in you are really getting to the meat and it keeps going from there. HIGHLY actionable, and good for the solo entrepreneur as well as the large corporate marketing person.
I'll be reading this at least once a year from now on and being sure to take action.

5 of 5 people found this review helpful