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Cameron

Montreal, QC, Canada
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  • Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

  • By: Tim Brown
  • Narrated by: Tim Roberts
  • Length: 6 hrs and 48 mins
  • Unabridged
  • Overall
    4 out of 5 stars 587
  • Performance
    4 out of 5 stars 490
  • Story
    4 out of 5 stars 484

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization's products or service to drive new alternatives for business and society.

  • 4 out of 5 stars
  • Starts strong, then becomes an Ideo advertisement

  • By Cameron on 09-10-12

Starts strong, then becomes an Ideo advertisement

Overall
4 out of 5 stars
Performance
4 out of 5 stars
Story
3 out of 5 stars

Reviewed: 09-10-12

The first couple chapters are quite informative and useful. It lays out design thinking in a clear way and goes through what it involves, how to use it properly and effectively, etc. However, after that the rest of the book is just a long list of different projects that Ideo has done and changes it's undergone. I've walked away knowing a whole lot about Ideo and decent amount about design thinking. Overall, a good book though it could have knocked off an hour or so of the case studies.

14 of 14 people found this review helpful