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  • Architect and Entrepreneur

  • A Field Guide: Building, Branding, and Marketing Your Startup Design Business
  • By: Eric W Reinholdt
  • Narrated by: Eric W Reinholdt
  • Length: 5 hrs and 18 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 80
  • Performance
    5 out of 5 stars 73
  • Story
    4.5 out of 5 stars 73

Part narrative, part business book, Architect and Entrepreneur is filled with contemporary, relevant, fresh tips and advice from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practices of architecture and interior design.

  • 5 out of 5 stars
  • Very worthwhile and full of practical advise

  • By brian on 09-02-16

Very worthwhile and full of practical advise

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 09-02-16

Would you recommend this audiobook to a friend? If so, why?

If you're thinking about starting a small firm or going out alone as an architect or related design profession, this book is well-worth your time.

Any additional comments?

Covering everything from branding, marketing, selling yourself to (and vetting) clients and operating proceedures, to questions to ask yourself before you start, it touches on all the bases. And as a book from a perspective of someone who has sucessfully started their own small firm, it's not just theoretical, but I found it chalk-full of practical advise and pitfalls to avoid.For those outside of the United States, note that the parts on business structures, licensing, legal and tax implications are sometimes U.S.-specific, but nonetheless many of the same concepts apply elsewhere, even if the specifics differ. I found this didn't detract from the book as a whole, just something to be aware of.The parts I found most valuable were those on choosing your niche / unique selling proposition, and on Eric's process for turning leads into clients - and identifying those leads you don't want as clients.

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