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  • 4
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  • 23
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  • Purple Cow

  • Transform Your Business by Being Remarkable
  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 2 hrs and 58 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 2,882
  • Performance
    4.5 out of 5 stars 2,238
  • Story
    4.5 out of 5 stars 2,230

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.

  • 3 out of 5 stars
  • !!!! Good !!!!! Should be a chapter, not book!!

  • By Phillip on 06-25-12

A Mission Critical Idea Worth Listening

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 11-28-16

The book is really just based on one idea. The idea is explained thoroughly with case studies. The message delivered through this book is super important for the success of marketing in any business.

  • Elon Musk

  • Tesla, SpaceX, and the Quest for a Fantastic Future
  • By: Ashlee Vance
  • Narrated by: Fred Sanders
  • Length: 13 hrs and 23 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 45,229
  • Performance
    4.5 out of 5 stars 40,408
  • Story
    4.5 out of 5 stars 40,336

In the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley's most exciting, unpredictable, and ambitious entrepreneurs - a real-life Tony Stark - and a fascinating exploration of the renewal of American invention and its new makers.

  • 5 out of 5 stars
  • The best of competence porn

  • By Tristan on 08-20-16

The best book I have ever read

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 04-18-16

What did you love best about Elon Musk?

I regret I haven't read this book earlier. Elon Musk blows my mind in terms of his confidence and ability to tackle the hardest problems in the world, renewable energy, electrical car, rocket manufacturing and unmanned vehicles.

Elon Musk is definitely the Tony Stark in real life. Reading this book is as good as watching a Hollywood movie if not better. I'd say it's way better than watching the movie Ironman. I found myself holding my breadth at some stage expecting the verdict of the event. Yes, it literally is that exciting. I find it hard to stop listening to the book. It's super addicting. Elon's story is awe inspiring. I found myself talking with my wife about Elon Musk and his adventure every single day and getting excited watching rocket launch videos from SpaceX. Damn, I think should get a life after this.

Elon Musk's story is super inspiring. He is definitely one of the smartest person on the planet but at the same time this guy is also one of the hardest working person on the planet. He is on a mission. The mission is not to conquer the world or becomes the richest man. His mission is to save the human kind. Well, not spiritually but physically working towards a sustainable living environment. I think everyone in this world needs to have a dream this big in order to live your life to the fullest.

Being a graduate with a mechatronics engineering degree and a computer science degree, had I knew about Elon Musk a few years earlier SpaceX would have been my first choice in my career.

If you are a engineering or computer science student, this book is compulsory for you. It will motivate you to achieve better marks and start doing great things once you graduate from university.

If you are an entrepreneur or thinking about starting your own business, this book is a must read. It will make you think about whether your vision is worthy of pursuing and motivates you to work hard towards your goal and never give up.

This is not a self-help book that teaches you how to do things or running a business. It's tells you what a individual is capable of achieving and it urges you to get out of your comfort zone and start achieving the impossibles.

The author has done a superb job on gathering all the information and laying out the stories in a logical and engaging and story telling fashion. Everything is clear and easy to understand. No jargons. Pure awesomeness.

I listened to the book at 1.5x speed. The narration is perfect.

I'm off to pursue my dream now. Let's all make the world a better place! Thank you Elon!

  • Getting to Yes

  • Negotiating Agreement Without Giving In
  • By: Roger Fisher, William Ury
  • Narrated by: Dennis Boutsikaris
  • Length: 6 hrs and 17 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 3,887
  • Performance
    4.5 out of 5 stars 3,249
  • Story
    4.5 out of 5 stars 3,216

Getting to Yes is a straightorward, universally applicable method for negotiating personal and professional disputes without getting taken - and without getting angry. It offers a concise, step-by-step, proven strategy for coming to mutually acceptable agreements in every sort of conflict - whether it involves parents and children, neighbors, bosses and employees, customers or corporations, tenants or diplomats.

  • 4 out of 5 stars
  • Maybe I Could Go to Four and One-Half Stars

  • By John on 01-14-12

Too hard to listen to

Overall
4 out of 5 stars
Performance
4 out of 5 stars
Story
4 out of 5 stars

Reviewed: 04-04-16

The content of the book is great. There are some good take aways but I found the book to be very hard to comprehend. The language used in the book is so academic that makes it hard to listen to. I had to listen to it twice before understanding the whole thing. It makes me feel like reading my boring lecture notes back in my university days. You learn stuff but the process is painful.

I may not have picked up this book if I can choose again.

4 of 4 people found this review helpful

Start with Why audiobook cover art
  • Start with Why

  • How Great Leaders Inspire Everyone to Take Action
  • By: Simon Sinek
  • Narrated by: Simon Sinek
  • Length: 7 hrs and 12 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 16,136
  • Performance
    4.5 out of 5 stars 13,900
  • Story
    4.5 out of 5 stars 13,818

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.

  • 4 out of 5 stars
  • Inspire to find why you do what you do

  • By A. Yoshida on 09-19-13

A must read

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 03-11-16

Before choosing this book I thought I know the general concept of the book. Sure I did. But now I know that the general concept was not enough to help me to take actions and implement it in my life.

This book changed how I see things and businesses and it has given me a new direction in my business and I have already started implementing them. This book is exactly what I needed.

If you have a business or you are going to start a business, this book is a must read.

The only downside of the book is that it repeats the central concept over and over again. Maybe it is intentional to make an impression to the reader so people will take action?

  • The E-Myth Revisited

  • Why Most Small Businesses Don't Work and What to Do About It
  • By: Michael E. Gerber
  • Narrated by: Michael E. Gerber
  • Length: 8 hrs and 5 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 9,149
  • Performance
    4.5 out of 5 stars 6,995
  • Story
    4.5 out of 5 stars 6,960

In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.

  • 5 out of 5 stars
  • A must have business book.

  • By Stephanie on 06-20-05

Good but can be better

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 01-04-16

The good:
The overall message delivered by the book is fantastic! Every business owner should know.

The book is a in depth case study that reveals the concepts the author wish to deliver which is interesting and engaging.

The bad:
The narrator reads the book so slowly. I don't know if this is a way to make the book look lengthy. I listened to the book at 1.5 speed and it sound just like normal conversational speed.

Apart from the main message, there are lots of fluff to make up the content.

Overall, the book is still worth the read.

  • Zero to One

  • Notes on Startups, or How to Build the Future
  • By: Peter Thiel, Blake Masters
  • Narrated by: Blake Masters
  • Length: 4 hrs and 50 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 15,469
  • Performance
    4.5 out of 5 stars 13,079
  • Story
    4.5 out of 5 stars 13,039

The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1.

  • 4 out of 5 stars
  • Seems Insightful Until You Think A Little Deeper

  • By Mark Brandon on 10-31-14

Eye openning

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 10-06-15

Lots of great ideas covered in the book. My biggest takeaway is to build a monopoly and avoiding competition. Highly recommend to anyone thinking of starting a business. This is a must read.

  • Napoleon Hill's Outwitting the Devil

  • The Secret to Freedom and Success
  • By: Napoleon Hill, Sharon Lechter (editor)
  • Narrated by: Dan John Miller, Phil Gigante
  • Length: 5 hrs and 51 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 5,535
  • Performance
    4.5 out of 5 stars 4,827
  • Story
    5 out of 5 stars 4,811

In 1938, just after publication of his all-time best-seller Think and Grow Rich, Napoleon Hill revealed that he had broken the Devil’s Code, forcing him to confess his secrets. The resulting manuscript - Outwitting the Devil - proved so controversial, it was hidden for more than 70 years. Now, Sharon Lechter brings us this important book, annotating and editing it for a contemporary audience. Using his legendary ability to get to the root of human potential, Hill digs deep to identify the greatest obstacles we face in reaching our personal goals....

  • 5 out of 5 stars
  • the most powerful information of your life

  • By Chelsea on 10-13-11

Totally awesome

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 08-29-15

This audio book is fantastic. Everyone should listen to this. This is better than think and grow rich because this one is full of practical advises on what actions you need to take.

My only complain is that Napolean's theology, which is quite controversial.

  • The Lean Startup

  • How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
  • By: Eric Ries
  • Narrated by: Eric Ries
  • Length: 8 hrs and 38 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 10,580
  • Performance
    4.5 out of 5 stars 8,938
  • Story
    4.5 out of 5 stars 8,870

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

  • 3 out of 5 stars
  • Informative, mature but not original or essential

  • By Jason Comely on 02-19-13

Great concept but too much fluff

Overall
4 out of 5 stars
Performance
4 out of 5 stars
Story
4 out of 5 stars

Reviewed: 06-24-15

The concept the book presented is eye opening but the lean startup methodology is explained over and over again throughout the book.