- helpful votes
Impossible to Ignore
- Creating Memorable Content to Influence Decisions
- By: Carmen Simon
- Narrated by: Barbara Hawkins-Scott
- Length: 8 hrs and 28 mins
Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a 10th of it? How do you know which 10th they'll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory - and impact their decisions.
- By Kevin on 08-14-17
the content is good. the narrating is unbearably monotone, especially noticeable as this text is written in fairly scientific language.
3 of 3 people found this review helpful