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The Key to the Gate
- By: EksAyn Aaron Anderson
- Narrated by: Jim Cooper
- Length: 1 hr and 58 mins
Anyone can approach an organization; not everyone can get in. The first step in business-to-business sales is getting in the door. It doesn't matter if you have the greatest product or the most dynamic presentation if you can't get in front of the decision maker. That decision maker is often highly guarded by a savvy gatekeeper who screens out sales calls--leaving even talented, experienced salespeople frustrated by their inability to get access to the right people. The experience of selling to a business isn't limited to salespeople. At some point, many people find the need to approach an organization, whether it is selling an idea or service, for fundraising needs, or even just selling personal credentials in an interview or audition.
- By Julia Koverzneva on 04-02-18
many usuful techniques and principles in line with my personality, that's what I appreciate the most