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Cari Rich

Champaign, IL USA
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  • To Sell Is Human

  • The Surprising Truth about Moving Others
  • By: Daniel H. Pink
  • Narrated by: Daniel H. Pink
  • Length: 6 hrs and 6 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 2,534
  • Performance
    4.5 out of 5 stars 2,160
  • Story
    4.5 out of 5 stars 2,150

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.

  • 4 out of 5 stars
  • Great content, perhaps better in print

  • By Cari Rich on 07-26-15

Great content, perhaps better in print

Overall
4 out of 5 stars
Performance
2 out of 5 stars
Story
3 out of 5 stars

Reviewed: 07-26-15

Once upon a time I read Drive by Daniel Pink

Every day after that, I thought about his concepts around workplace motivation

One day I realized I needed to know more I don't know much about sales even though I've been in a "sales-adjacent" industry my entire career

Because of that I downloaded the audiobook "to sell is human"

Because of that I learned quite a bit about sales and non-sales selling, and even more about motivating and moving others

Until finally I felt compelled to share my love of the book with you all in the form of a Pixar pitch.

Ok, so the pitch could use some work. But you should read this book. Even if you don't think you're in sales or care about motivating others.

He does a good job summarizing interesting social science research about optimism, disposition, extra/intro/ambiverts and much more.

I admire authors who read their own audiobooks, but Pink's delivery was flat and it took me a while to get used to his narration. He's a dynamic speaker, but his presentation skills did not come across in this performance.

The other downfall of the audiobook format is in the "sample case" exercises after each section. These are better suited to print or ebook format. Listening to an author spell out URLs isn't especially helpful.

I found the content compelling and may end up buying a print copy so I can take advantage of some of the exercises.

20 of 21 people found this review helpful