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Lawrence T. Kromann

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  • Creativity, Inc.

  • Overcoming the Unseen Forces That Stand in the Way of True Inspiration
  • By: Ed Catmull, Amy Wallace
  • Narrated by: Peter Altschuler
  • Length: 12 hrs and 52 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 9,202
  • Performance
    4.5 out of 5 stars 8,249
  • Story
    4.5 out of 5 stars 8,214

Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation - into the meetings, postmortems, and "Braintrust" sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture - but it is also, as Pixar co-founder and president Ed Catmull writes, "an expression of the ideas that I believe make the best in us possible."

  • 5 out of 5 stars
  • A good listen... If you speed up the player

  • By andrea gini on 10-06-15

One of the best!

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 05-26-16

Creativity Inc is a must read. It presents the details needed to run a company that can thrive in a turbulent world. Read only if you are bold enough to change. Management is no longer valid. Replace it with a new arenas based on cognitive behavioral science, intuition, and human ways of working.

3 of 3 people found this review helpful