- helpful votes
The Contrarian Effect
- Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite
- By: Michael Port, Elizabeth Marshall
- Narrated by: uncredited
- Length: 3 hrs and 7 mins
The typical old sales tactics we're all familiar with no longer work. If you're still doing it the old-fashioned way, you're probably barely keeping your career afloat. If you want to stop treading water and start making sales, The Contrarian Effect has the answer. Not only do traditional sales tactics fail most of the time, we're actually better off doing the exact opposite! It may sound crazy, but it's not just a novel idea; it's a counterintuitive approach to sales that really works.
Very Basic. Common Sense
- By Elizabeth on 01-16-15
if only audible hada return policy....
yes- it's that bad.
4 of 6 people found this review helpful