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Randall McCarley

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  • Explosive Growth: A Few Things I Learned While Growing to 100 Million Users and Losing $78 Million

  • Ultimate Startup Playbook in Entrepreneurship, Business Strategy, Online Marketing, Leadership & PR
  • By: Cliff Lerner
  • Narrated by: Daniel Greenberg
  • Length: 5 hrs and 28 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 109
  • Performance
    4.5 out of 5 stars 104
  • Story
    4.5 out of 5 stars 104

Explosive Growth is a business book like no other. This compelling and inspiring narrative gives you a step-by-step play to achieve explosive growth and combines lively and often hilarious storytelling, proven tactics, and case studies to help your startup grow. This audiobook is ideal for entrepreneurs, marketing experts, startups, and CEOs looking to grow their business to millions of users.

  • 4 out of 5 stars
  • A tool that can help you start a new Business

  • By cosmitron on 10-01-18

Questionable content, excellent takeaways

Overall
4 out of 5 stars
Performance
4 out of 5 stars
Story
3 out of 5 stars

Reviewed: 01-04-19

Lerner and sometimes crass but that also means he's very honest about some of the lessons that he's learned. If you can Anna listening to an adult discuss adult things and are interested in the inner workings of a very successful business and this is a great book for you. Lerner does a great job expressing how the business scaled and the struggles that he went through including the pressures from financiers, the media, and competition.

  • Lost and Founder

  • A Painfully Honest Field Guide to the Startup World
  • By: Rand Fishkin
  • Narrated by: Rand Fishkin
  • Length: 9 hrs and 1 min
  • Unabridged
  • Overall
    4.5 out of 5 stars 315
  • Performance
    5 out of 5 stars 285
  • Story
    5 out of 5 stars 286

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque.

  • 5 out of 5 stars
  • Must read

  • By Brancusi reading on 07-15-18

Personal and Professional

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
4 out of 5 stars

Reviewed: 01-03-19

Anyone who thinks the start up lifestyle is for them should read this book. I watched Rand build Moz up and can verify that this book covers the stuff you don't see with venture capital and that it's very personal. Great lessons!

  • Traction

  • How Any Startup Can Achieve Explosive Customer Growth
  • By: Gabriel Weinberg, Justin Mares
  • Narrated by: Gabriel Weinberg
  • Length: 7 hrs and 24 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 553
  • Performance
    4.5 out of 5 stars 475
  • Story
    4.5 out of 5 stars 474

Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.

  • 5 out of 5 stars
  • Review from a marketing pro

  • By SV on 06-18-16

Practical, Realistic, Actionable

Overall
4 out of 5 stars
Performance
3 out of 5 stars
Story
4 out of 5 stars

Reviewed: 12-31-18

I think this is in need of an update as the internet moves fast and some of the references don't exist anymore (anyone remember del.ico.us?) but the concepts still hold regardless. A lot of similar books offer concepts with one or two anecdotes -- which this book does also, but it goes further explaining how to do things and often offers several examples with expert insights from several industry leaders. The audio book has some weird hickups that don't affect the info getting through but are a distraction. It's a minor quality control problem with an otherwise excellent production. The narrator reminds me of actor Randall Park who is a little unpolished which is refreshing and more real. Anyone with a startup should read this book to better understand their marketing options and how to weigh them.