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Stephen

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  • The Marketing Review

  • Digital, Social Media, Traditional, & Management Strategy
  • By: Knight Writer
  • Narrated by: Knight Writer
  • Length: 5 hrs and 5 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 47
  • Performance
    4.5 out of 5 stars 44
  • Story
    4.5 out of 5 stars 45

The Marketing Review discusses the current state of marketing. What works? What doesn't work? How has it has changed in a society now continuously connected to the Internet, and what fundamentals still hold as true as ever? The Marketing Review looks at 15 of the most respected books on the subject and summarizes them in a way in which you the listener can notice certain patterns and areas of disagreement.

  • 5 out of 5 stars
  • Well worth it

  • By Stephen on 11-30-16

Well worth it

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 11-30-16

Any additional comments?

To the point. Many strategies and techniques for increasing your effectiveness as a marketer. Beginner to intermediate level. Each chapter is self-contained so it's good for starting and stopping. I listened to a chapter each day while going to work.

9 of 9 people found this review helpful