Book starts out explaining how habits form the basics of who we are and discusses how to change them. There is some good insight here discussion of the habit loop at an individual level. The discussion on group habits is somewhat weak and the end discussions about people's lives affected by habits was interesting but more or less useless.
The examples are great. The book offers a comprehensive explanation of how habits are formed, in stages, and how to disrupt the stages. It also explains why various methods to "quit" or "form" habits repeatedly fail.
The Febreeze marketing story! I not only laughed out loud, I've used this example when teaching a business class.
It was easy to listen to. Smooth, to the point.
Lots! I was able to take up working out once again, as well as stick to giving up something for lent. Having an intimate understanding of how habits develop has been a tremendous help.
this audio book emphasizes in a lot of different sides performed under different situations that lets us know how habits are made changed our broken and how will power is essentially a muscle that can be over used in un-necessary things that should come easy and automatic and when it comes time to really put in that effort to maybe go to the gym after work or make better eating choices by then your will power has diminished and your more likely to give in and or accept failure for that day; so creating a habit to make things flow a little easier, run a little more smoothly to then assert your will power when needed the most...
A lot of self improvement eventually boil down to habits. This book provides a solid understanding of human psychology and habits. Gives lots of examples and a wide range of examples, enough for you to relate to. Really helped open my eyes and opened the door to many other self improvement books. Can't recommend this book enough.