Writing Communication

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing. Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.

Discover the secrets of written persuasion!

With Point Made, legal writing expert Ross Guberman throws a life preserver to attorneys, who are under more pressure than ever to produce compelling prose. What is the strongest opening for a motion or brief? How to draft winning headings? The answers are "more science than art," says Guberman, who has analyzed stellar arguments by distinguished attorneys to develop step-by-step instructions for achieving the results you want. In addition to all-new examples from the original 50 advocates, this second edition introduces eight new superstar lawyers

With this program, you'll have the tools, the techniques, and, just as importantly, the unflinching confidence to influence your readers and listeners decisively - both at work and at home.

Best-selling social historian Charles Murray has written a delightfully fussy - and entertaining - book on the hidden rules of the road in the workplace - and in life - from the standpoint of an admonishing, but encouraging, workplace grouch and taskmaster. Why the curmudgeon? The fact is that most older, more senior people in the workplace are closet curmudgeons. In today's politically correct world, they may hide their displeasure over your misuse of grammar or your overly familiar use of their first name without an express invitation. But don't be fooled by their pleasant demeanor....

At the root of all creative expression is a deep, inborn, and very human desire to be heard and understood. Ask yourself this simple question: why write at all? Once you've managed to answer this question for yourself, you'll have found something that will be incredibly valuable to your writing career, wherever it takes you: your purpose. Tapping into the deep roots of why you are compelled to write at all is a brilliant way to unlock your true motivations and your ultimate reason for writing.

Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on screens. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don't stand a chance.

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

Proposal Intelligence Turn Proposal Chaos into a Competitive Advantage If you’ve ever wasted hours hunting for the “right” resume, rewriting the same project description from scratch, or stitching together outdated boilerplate under a looming deadline—you know the proposal grind is broken. Proposal Intelligence is the fix. This practical, step-by-step playbook shows you how to use Microsoft CoPilot and CoPilot Studio—tools you likely already have—to transform your proposal process from scattered and stressful to organized, fast, and consistently high-quality. You’ll discover ...

The Prompt Recipe: A Practical Guide to Prompt Engineering and AI Interaction Unlock the full potential of AI tools like ChatGPT—without guesswork, gimmicks, or copy-paste hacks. If you’ve used generative AI, you’ve seen both its promise and its pitfalls. Sometimes it delivers exactly what you need. But more often, the results feel generic, vague, or off-target. The problem isn’t the tool—it’s how we’re using it. This book introduces a powerful idea: a great prompt isn’t a magic formula, it’s a thinking strategy. Whether you're a consultant, entrepreneur, marketer, manager...

A good technical writer always takes feedback and learns from it. This second edition is a complete re-write, incorporating readers feedback and making it so each section will stand alone in the book so you don't have to read it in order by chapter to utilize this book to be successful. In today’s fast-paced world, clear and precise technical communication is essential. Whether you’re an experienced writer, a professional enhancing your skills, or a newcomer, Mastering Technical Writing is the guide you need to elevate your craft and create clear, impactful documentation. Do you ...

The traditional writing workshop was established with white male writers in mind; what we call craft is informed by their cultural values. In this bold and original examination of elements of writing - including plot, character, conflict, structure, and believability - and aspects of workshop - including the silenced writer and the imagined reader - Matthew Salesses asks questions to invigorate these familiar concepts. He upends Western notions of how a story must progress.

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

The Technical Writing Process is a simple, five-step process that can be used to create almost any piece of technical documentation such as a user guide, manual or procedure. It's suitable for a wide range of audiences: aspiring technical writers and students of technical writing, non-writers who find themselves assigned with the task of creating technical documentation, established writers who want to bring more structure to their work, and anyone managing a documentation project.

With advice and tools for improving a wide array of communication skills - from delivering an effective presentation to drafting proposals to the effective use of e-mail - Business Communication helps managers deliver information effectively.

Write outstanding papers using a systematic top-down approachWriting a scientific paper is hard, especially if you want to publish in top journals. It’s even harder if you are a PhD student who is still learning the craft. But don’t worry, this book is here to help! It shows you a straightforward, step-by-step method that makes it easier to turn your hard-earned results into clear and exciting papers, ready for top journals. Instead of dwelling on technicalities, this guide breaks the process down into manageable chunks. How to choose the message of your paper? How to craft its abstract...

Are you writing a novel, but having trouble getting your first draft written? You've heard of "outlining," but that sounds too rigid for you. You've heard of "organic writing," but that seems a bit squishy to you. Take a look at the wildly popular Snowflake Method - a battle-tested series of 10 steps that jump-start your creativity and help you quickly map out your story. All around the world, novelists are using the Snowflake Method right now to ignite their imaginations and get their first drafts down on paper. In this book, you'll follow the story of a fictitious novelist as she learns to tap into the amazing power of the Snowflake Method. Almost magically, she finds her story growing from a simple idea into a deep and powerful novel. And she finds her novel changing her - turning her into a stronger, more courageous person.

Here’s what we want you to know: If you can think critically and commit to being the best version of yourself, you will succeed as a grant writing unicorn.