True Business

Do you want to know how to find an insight for your brand, product or advertising campaign? This brief book unveils three simple steps to uncover the human insights and unlock universal truths that will give you a springboard for greater ideas. Leaders, strategists, consultants, comms planners, creatives and designers in any field can with this book have the advantage of having better insights to have better ideas. CONTENTS • Prologue • Introduction • A Brief History of Insights in Advertising • What is a TRUE Insight, Anyway? • The Insight Optic • Step One: Identify Your ...

Designed as both a companion piece to the author's previous book, The Power of Understanding People, and a stand-alone work, The Power of Understanding Yourself provides listeners with a blueprint for examining their true purpose and approach to life and a map for achieving greater personal happiness, professional success, and self-awareness.

In 1959, Olathe, Kansas was made famous by the murder of the Clutter family and Truman Capote's ground-breaking book on the crime, In Cold Blood. But fewer know that Olathe achieved notoriety again in 1982, when a member of Olathe's growing Evangelical Christian population, a gentle man named David Harmon, was bludgeoned to death while sleeping - the force of the blows crushing his face beyond recognition.

Who is Bernie Madoff, and how did he pull off the biggest Ponzi scheme in history? These questions have fascinated people ever since the news broke about the respected New York financier who swindled his friends, relatives, and other investors out of $65 billion. Many have speculated about what must have happened, but no reporter has been able to get the full story - until now. Diana B. Henriques of the New York Times has written the definitive book on the man and his scheme.

In True North: Emerging Leaders Edition, renowned leadership expert Bill George and Millennial tech entrepreneur Zach Clayton issue the challenge to emerging leaders—from Gen X to Millennials and Gen Z—to lead their organizations authentically through never-ending crises to make this world a better place for everyone. This edition is filled with stories from successful leaders such as Merck's Ken Frazier to PepsiCo's Indra Nooyi, and emerging leaders like OneTrust's Kabir Barday on how they overcame great challenges to build highly successful organizations.

In Sailing True North, Admiral Stavridis offers lessons of leadership and character from the lives and careers of history's most significant naval commanders. He also brings a lifetime of reflection to bear on the subjects of his study—naval history, the vocation of the admiral, and global geopolitics. Above all, this is a book that will help you navigate your own life's voyage: the voyage of leadership of course, but more important, the voyage of character. Sailing True North helps us find the right course to chart.

Consider this book your strategic toolbox, full of Bethenny’s smartest and most practical no-nonsense business principles and tactics, illustrated through her own compelling stories and lessons from the entrepreneurial front and experience building the successful Skinnygirl and Bethenny brands, becoming a successful television and podcast producer, and managing her philanthropic foundation.

Throughout his legendary career, John Bogle, founder of the Vanguard mutual fund group and creator of the first index mutual fund, has helped investors build wealth the right way and led a tireless campaign to restore common sense to the investment world. Along the way, he's seen how destructive an obsession with financial success can be. Now, with Enough, he puts this dilemma in perspective.

Since Turn the Ship Around! was published in 2013, hundreds of thousands of readers have been inspired by former Navy captain David Marquet’s true story. Many have applied his insights to their own organizations, creating workplaces where everyone takes responsibility for his or her actions, where followers grow to become leaders, and where happier teams drive dramatically better results.

The Hiltons is a sweeping saga of the success-and excess-of an iconic American family. Demanding and enigmatic, patriarch Conrad Hilton's visionary ideas and unyielding will established the model for the modern luxury hotel industry. But outside the boardroom, Conrad struggled with emotional detachment, failed marriages, and conflicted Catholicism.

True North shows how anyone who follows their internal compass can become an authentic leader. This leadership tour de force is based on research and first-person interviews with 125 of today's top leaders: with some surprising results. In this important audiobook, acclaimed former Medtronic CEO Bill George and coauthor Peter Sims share the wisdom of these outstanding leaders and describe how you can develop as an authentic leader.

The Emperor of Scent tells of the scientific maverick Luca Turin, a connoisseur and something of an aesthete who wrote a bestselling perfume guide and bandied about an outrageous new theory on the human sense of smell. Drawing on cutting-edge work in biology, chemistry, and physics, Turin used his obsession with perfume and his eerie gift for smell to turn the cloistered worlds of the smell business and science upside down, leading to a solution to the last great mystery of the senses: how the nose works.

In this absorbing tale, you watch the timeless principles of servant leadership unfold through the story of John Daily, a businessman whose outwardly successful life is spiraling out of control. He is failing miserably in each of his leadership roles as boss, husband, father, and coach. To get his life back on track, he reluctantly attends a week-long leadership retreat at a remote Benedictine monastery.

Consciousness, teaches Fred Kofman, is the capacity to observe, choose, and act in accord with your values. And "conscious business" means using that ability at every level of your work: in being aware of the needs of others and expressing your own needs; in seeing the hidden emotional obstacles that may be holding your team back; in making good decisions under pressure; and even in delving into such spiritual questions as "Who am I?" and "What is my real purpose here?"

Have setbacks left you questioning your ability to lead with confidence and vision? You’re not alone - every great leader faces these challenges. Albion Burns’ "17 Secrets of True Leadership" reveals the transformative strategies you need to rise above doubt, build unshakable trust, and inspire others to greatness.

Consciousness is the main source of organizational greatness. "Conscious business", explains Fred Kofman, means finding your essential values through your work. A conscious business seeks to promote the intelligent pursuit of happiness in all its stakeholders. It produces sustainable, exceptional performance through the solidarity of its community and the dignity of each member.

Pulitzer Prize winner James B. Stewart shows for the first time how four of the biggest names on Wall Street - Michael Milken, Ivan Boesky, Martin Siegel, and Dennis Levine - created the greatest insider-trading ring in financial history and almost walked away with billions - until a team of downtrodden detectives triumphed over some of America's most expensive lawyers to bring this powerful quartet to justice.

Translated into English for the first time: new lessons on abundance from Japan's best-selling personal-development author, founded on Zen principles and delivered in a spirit of compassion, freedom, and joy.

Andrew Carnegie amassed wealth that inspired generations of entrepreneurs and industrialists. Starting with nothing in Scotland, he gradually built so much wealth that those at the top of the current Forbes list would still not be able to match him. This audiobook presents the life of one of the gentlest and kindest men in history and the way he made his money. His fortune was ultimately almost three times more than the richest men on the planet today.

Dr. Schwartz’s Internal Family Systems (IFS) model has been transforming psychology for decades. With No Bad Parts, you’ll learn why IFS has been so effective in areas such as trauma recovery, addiction therapy, and depression treatment - and how this new understanding of consciousness has the potential to radically change our lives.