Strategic Communication

In today’s fast-paced environment, the speed at which communication travels and the resounding calls for police accountability demonstrate a need for purposeful communications embedded in a strategic mindset. When done right, strategic communication can increase transparency, build trust, and encourage active community participation. Chief Cook has distilled over thirty years of experience into timely lessons filled with practical solutions you can begin implementing right away.

Public Relations is an industry that moves at lightning pace. Few sectors hold responsibility for such a broad remit; from managing reputation to crisis communications, from creating content for multiple channels to supporting the sales team. This book calls on practitioners to make a choice: Hasty, predictable campaigns that tick boxes but never truly exceed expectations, or a more considered approach that accounts for a fully integrated strategic process. What does the book cover: Chapter 1: A brief look at the Barcelona Principles 2.0, and what the 2016 news cycle means for the future of...

Your life is full of experiences that can teach principles, lead teams, and inspire action. But instead of tapping into these experiences, you use facts, numbers, and reasoning - numbing your audiences into a coma. Whether you’re a speaker, leader, teacher, coach, or anyone else who needs to instruct and inspire, this audiobook is for you.

Surrounded by incompetence? Feeling like you’re trapped in a never-ending meeting with clueless coworkers? Welcome to the survival guide you didn’t know you desperately needed. For anyone navigating today’s chaotic workplace filled with baffling decisions, endless meetings, and maddening mediocrity, How to Work with Stupid People offers a practical, witty, and research-backed blueprint to protect your sanity — and your career. Drawing on 30 years of experience inside corporate madhouses, JS Paxton unpacks the psychology of irrational behavior and gives you tactical strategies to ...

Gain Insights To Exceptional Leadership Communication In a world where effective leadership is synonymous with clear communication, Voice of a Leader: Enhancing Your Communication Skills For Success emerges as the quintessential guide for mastering the art of influence and expression. This book equips current and aspiring leaders with the strategies they need to communicate effectively in any professional scenario. Inside, You'll Discover: The Art of Communication in Leadership: Understand the pivotal role communication plays in leadership, and how you can leverage it to your advantage. ...

Do you find yourself struggling to communicate effectively with your partner? Are misunderstandings causing tension and frustration in your relationship? Do you wish for deeper emotional intimacy and connection? If you answered yes, keep reading! In today’s fast-paced world, effective communication is more crucial than ever for maintaining healthy relationships. This comprehensive guide delves into the foundations of couple communication, addressing common problems such as defensiveness, avoidance, and passive aggression. By understanding these barriers, you can begin to navigate conflict...

This book explores the essential concepts that underpin effective leadership, the study of organizational behavior, and the principles of strategic management. By comparing and contrasting these areas, we will uncover how each contributes to organizational success, focusing on their unique characteristics as well as their deep interrelationships. Throughout the chapters, we will delve into practical applications, strategies, and frameworks that can be used to enhance leadership effectiveness, optimize organizational behavior, and create successful strategic management practices. From the ...

Are you a successful leader or aspiring to be one? Do you dream of climbing the corporate ladder faster than others? Would you like to know what truly separates highly productive individuals who consistently achieve excellence from the rest? If you answered yes to these questions, this book is your blueprint to unlock your full potential. Productivity is not merely a skill but an art; a fine balance of time, energy, and focus that leads to meaningful outcomes. But what if the secret to success lies in mastering a set of traits that transcend industries, ambitions, and even people? This ...

Your projects, programs, and career turn on the difference between "no" and "yes". Yet selling ideas, especially the kinds of ideas that make organizations work, is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way: engaging their minds and imaginations.

Make Authentic Connections, Stand Out, and Drive Real Results “Selling with Stories” reveals the secrets behind using storytelling to build trust, make genuine connections, and boost your business success. Whether you’re an entrepreneur, marketer, or salesperson, this book will show you how to leverage your unique life experiences to stand out and succeed. No fluff—just effective storytelling strategies to transform your sales game. The techniques in this book have helped professionals at top companies connect with their audience and win more business. What You’ll Learn In this ...

From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.

Moments of Impact is an audiobook on a mission: to eradicate time-sucking, energy-depleting workshops and meetings. In our fast-changing world, organizations have important challenges and opportunities to address - and no time to waste. Moments of Impact delivers the single most useful resource for managers and leaders who need better strategic conversation - now - to shape the future of their organizations.

If you are a networker, thinking about (or being thrusted into) becoming one, this is a must listen mini-book that will serve as an “owner’s manual” for you. This information-packed mini-book will shed light on concepts and real-world examples that most college business courses simply cannot provide.

The Art and Science of Executive Storytelling For the leader whose wisdom deserves a wider audience. You’ve scaled companies, led teams, and delivered results, but now it’s time to tell the story behind the success. In this transformative guide, executive book strategist Candace Sinclair shows you how to turn your personal and professional experiences into compelling narratives that inspire action, deepen trust, and build lasting influence. Whether you're a C-suite executive, 7-figure entrepreneur, or visionary founder, this book equips you with a storytelling toolkit grounded in ...

Transform your leadership capabilities in record time, even if you've faced obstacles and setbacks along the way. Are you constantly facing leadership challenges that make it difficult to steer your team effectively? Do you find yourself grappling with the rapid pace of change and worrying about how to grow and scale your business confidently? The journey to exceptional leadership begins here. If you're an entrepreneur or business leader overwhelmed with perfecting your leadership skills, you’re in the right place. My Leadership Development Skills Made Simple is meticulously crafted for ...

You were told to be nice. To make yourself small, agreeable, and easy to like. But what did it get you? Burnout. Resentment. Disrespect. Stop Being Good: Start Being Dangerous is the wake-up call for every man tired of being overlooked, underestimated, or used. This isn’t another self-help book wrapped in soft affirmations and vague advice. It’s a field manual for reclaiming your spine in a world that rewards performance over principle. You’ll learn why kindness without boundaries becomes a weapon against yourself. Why being liked is not the same as being respected. Why emotional ...

The definitions and drivers of high capacity executive performance have changed dramatically. For instance, companies are more profitable when run by CEOs who exercise, especially when they choose the right sport. Spartan CEO is a story-driven set of practical pillars aimed at helping you lead to a better competitive advantage through mental, physical, and organizational fitness. From mindfulness and teamwork to flow and motivation, this book is a C-suite cheat sheet on current best practices for executive excellence in leadership. Dr. Corrie Block is a leading business strategist, ...

In a world where facts are disposable and perception is everything, Control the Frame or Be Framed is your tactical blueprint for shaping reality before someone else does it for you. This brutally honest guide doesn’t preach values—it exposes the mechanics of power. You’ll learn how language, emotion, timing, and narrative can be weaponized not just to win arguments, but to control the battlefield they’re fought on. Every chapter delivers a razor-sharp strategy for reframing conversations, redirecting blame, positioning yourself as the authority, and destabilizing your opposition—...

How to Outsmart Office Politics is your manual for turning office politics into a career advantage instead of a career hazard. Written in clear, direct language, this book strips away corporate clichés and gives you the real playbook for navigating workplace power dynamics. Through practical strategies, sharp observations, and real-world examples, How to Outsmart Office Politics teaches you to move with precision instead of reacting blindly. You’ll learn to stop seeing office politics as a dirty game and start seeing it as a survival skill—one you can master with discipline and integrity.

The way I sold high pricetag equipment “Winning a big project was always – and I say again, always – a thrill!” ‘Big Sales’ is a quick guide to what I think is needed to prepare a sales person to take on the ultra-competitive world of capital equipment sales. It is not a ‘quick fix’ or a ‘100% winning formula’ – they simply don’t exist, and if they did, someone would have turned them into a computer algorithm and sales people wouldn’t be needed anymore! The handbook is more about what you need to understand to be successful in sales, a guide to what you will ...