Social Media Storytelling

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.

Unleash the power of compelling, influential digital content with "Content That Converts," your comprehensive guide to creating content that captivates, convinces, and converts. Dive headfirst into the bustling digital landscape with Chapter 1, equipped with a detailed overview of modern digital platforms, a deep understanding of today's digitally-savvy audiences, and a newfound appreciation for personalized content. Tap into the sheer persuasive power of well-crafted digital content in Chapter 2. Learn how to tailor your messages for ease of consumption and leverage cognitive biases to ...

STOP GUESSING. START ENGINEERING. LEARN THE LAWS OF SOCIAL MEDIA Do you ever wonder why a 15-second video of someone dancing gets 10 million views, while your carefully edited masterpiece gets 50? Most people think going viral is luck. They treat the Creator Economy like a lottery ticket. They are wrong. Just as gravity pulls you down—regardless of whether you "believe" in it—the digital world operates on unbreakable laws of human psychology, data science, and attention economics. Social Media Physics strips away the myths of "influencer culture" and reveals the hard science underneath....

Transform Your Social Media Presence with the Power of Story Because “Buy My Product!” Just Isn’t Cutting It Anymore. Are you exhausted from shouting into the social media void, praying for someone—anyone—to care about your product? Social media can feel like an awkward talent show where everyone’s clamoring, “Pick me!” But here’s the truth: there’s a better way to connect. This 30-day guided workbook—crafted by two experienced writing coaches—will help you unlock the secret weapon your marketing is missing: your authentic story. This isn’t just another workbook ...

"The Other Crowd", "The Good People", "The Wee Folk", and "Them" are a few of the names given to the fairies by the people of Ireland. Honored for their gifts and feared for their wrath, the fairies remind us to respect the world we live in and the forces we cannot see. In these tales of fairy forts, fairy trees, ancient histories, and modern true-life encounters with the Other Crowd, Eddie Lenihan opens our eyes to this invisible world with the passion and bluntness of a seanchai, a true Irish storyteller.

SOCIOLINGUISTICS IN THE DIGITAL ERA --- This book offers a comprehensive breakdown of the dynamic relationship between language and digital technology, examining how digital communication platforms catalyze linguistic evolution and identity formation. Anchoring its analysis in sociolinguistics, the book gets into the phenomenon of online code-switching, revealing its implications for language fluidity and cultural hybridity. This book carefully examines the impact of social media on language norms, unpacking how these platforms both reflect and shape linguistic trends. A significant focus ...

Annalee Newitz traces the way disinformation, propaganda, and violent threats have evolved from military weapons deployed against foreign adversaries into tools in domestic culture wars. Newitz delves into America's deep-rooted history with psychological operations, beginning with Benjamin Franklin's Revolutionary War-era fake newspaper and nineteenth-century wars on Indigenous nations, and reaching its apotheosis with the Cold War and twenty-first-century influence campaigns online.

The book draws on history and sociology, and more personally on the author's early career as a professional cellist, as well as on his later work as a city planner and social thinker. It traces the evolution of performing spaces in the city; the emergence of actors, musicians, and dancers as independent artists; the inequality between performer and spectator; the uneasy relations between artistic creation and social and religious ritual; the uses and abuses of acting by politicians. The Janus-faced art of performing is both destructive and civilizing.

Beyond the Selfie: Crafting Your Digital Persona" is a captivating guide that unravels the secrets behind the digital success of influential figures like the Kardashians, providing readers with a roadmap to cultivate their own unique and authentic online presence. Delving beyond the surface of social media glamour, this book navigates the intricacies of building a digital persona that resonates with audiences and stands the test of time. Within its pages, readers will embark on a journey through the realms of authenticity, storytelling mastery, and visual aesthetics. From decoding the art ...

Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.

Since the dawn of communication, humankind has looked around itself and used myths and legends to make sense of the world. Gods, Heroes and Monsters invites you to take your place at the campfire that’s been glowing since the first tale was told. Discover the fascinating variety—and several surprising similarities—of the stories that have been shared for millennia, from one person to another, one lesson at a time. Ancient stories are retold under themes such as the beginning (and end) of the world, death, love, and monsters and spirits.

Unlock the secrets of brand mastery with "Brand Power Beyond Scale," the ultimate guide to building an inspirational and enduring brand. Whether you're a small business owner, a budding entrepreneur, or someone passionate about brand development, this eBook is an invaluable resource that takes you on a journey from the basics of brand perception to the nuances of maintaining brand relevancy in a competitive marketplace. Begin by delving into the psychology behind branding, understanding why image matters, and taking stock of your brand's current position. Discover your brand's core identity...

Filled with thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

Hypnotic Writing Lab: Leveraging Psychological Triggers for Persuasive Writing What if your words didn’t just tell a story but transformed how people think, feel, and respond? Hypnotic Writing Lab takes you beyond traditional storytelling, diving deep into the psychological triggers that create lasting impact. Whether you’re crafting narratives for influence, entertainment, or persuasion, this book offers the tools to captivate your audience on both conscious and subconscious levels. In this immersive guide, you’ll learn how to: Leverage Subconscious Triggers: Tap into universal human...

This audio edition is read by the author, Andrew Gold, and includes an exclusive author Q&A. "Andrew Gold is the new Jon Ronson. Smart, funny, brave and deeply thoughtful, The Psychology of Secrets is an absolute must read" - Will Storr, bestselling author of The Status Game and The Science of...

Dive into the essential guide for mastering the subtle art of making lasting connections with "Connect to Conquer." This transformative eBook is tailored to professionals eager to elevate their networking game beyond mere interaction to build meaningful, impactful relationships that transcend business cards and LinkedIn requests. Are you ready to leave a mark with every handshake, every introduction, and every conversation? "Connect to Conquer" meticulously unpacks The Psychology of First Impressions in Chapter 1 and walks you through the maze of cognitive biases and personal branding, ...

Unlock the secrets of modern digital success with "AI in Social Media Content," your ultimate guide to navigating, mastering, and innovating within the ever-evolving landscape of social media. Perfect for content creators, marketers, and anyone intrigued by the fusion of technology and creativity, this eBook delves into the transformative power of artificial intelligence in shaping social media interactions. Embark on a journey through the dynamic world of viral videos as you explore the evolution of platforms and the rise of short-form content. Discover how AI has become the game-changer ...

In today’s fast-changing business world, traditional marketing is no longer enough. Consumers are more connected, more conscious, and more demanding than ever before. To stand out, brands must embrace innovation, technology, and authenticity. This book is a complete guide to the latest strategies in marketing—from building powerful brands and customer communities to mastering social media, influencer partnerships, data-driven insights, and immersive technologies like AR, VR, AI, and blockchain. Each chapter explores actionable techniques, real-world case studies, and future-focused ...

Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing.