Science Research

If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.

In Body By Science, bodybuilding powerhouse John Little teams up with fitness medicine expert Dr. Doug McGuff to present a scientifically proven formula for maximizing muscle development in just twelve minutes a week. Backed by rigorous research, the authors prescribe a weekly high-intensity program for increasing strength, revving metabolism, and building muscle for a total fitness experience.

How does the brain work? How different is a human brain from other creatures' brains? Is the human brain still evolving? In this fascinating book, Michael O'Shea provides a non-technical introduction to the main issues and findings in current brain research, and gives a sense of how neuroscience addresses questions about the relationship between the brain and the mind.

Bob Lazar was a brilliant young physicist that found himself employed at a top-secret facility in the middle of the desert outside Las Vegas. Under the watchful eye of the government elite, he is tasked with understanding an exotic propulsion system being used by an advanced aerospace vehicle he is told came from outer space. The stressful work and long, odd hours start to wear on Bob and he becomes concerned for his safety. He tells his wife and a couple close friends about what he's doing in the desert, and his employers find out and are furious.

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion).

The main purpose of the book is to share scholarly knowledge about research and its complexity. This book can be used to train the basics and techniques involved on doing inquiries from different views. The experience shows that, no one single cure for all diseases. So when comes to research, there is no single research mythology or technique which fits all circumstances. Hence, the book tries to identify a family of approaches towards various research situations and distinguish their outcomes. Thus, various disciplines example human resource management, accounts and project management have...

Conquer your dissertation with confidence! Academic Dissertations: Write Dissertations Confidently is your friendly guidebook, co-written with a successful PhD student who's been there, done that. Follow Panyim's journey as he tackles the dissertation process alongside his organized and supportive friend, Nyakor. This book provides you with: Actionable steps: Master every phase, from choosing a strong topic to crafting a compelling defense presentation. Real-world scenarios: Learn from relatable case studies as Panyim overcomes common dissertation hurdles like data collection anxiety. ...

Wallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values.

For centuries mankind has been exploring the nature of reality. The materialistic scientific worldview would have us believe that physically measurable phenomena are all that exist. Yet the answers to the key of reality go far beyond this mindset. This book explores the clues we have about the nature of reality, especially those aspects that cannot yet be proven. If we can understand the most baffling aspects of reality, then we will move closer toward understanding its ultimate cause and nature.This book presents both ancient and modern information to show that all is not as it seems.

In this no-nonsense guide, primary reading expert and classroom teacher Lindsay Kemeny shares seven ways K-3 teachers can modify what they are currently doing to transform their reading instruction.

While on a research trip in Peru, science journalist Alice Robb became hooked on lucid dreaming - the uncanny phenomenon in which a sleeping person can realize that they're dreaming and even control the dreamed experience. Finding these forays both puzzling and exhilarating, Robb dug deeper into the science of dreams at an extremely opportune moment: just as researchers began to understand why dreams exist. They aren't just random events; they have clear purposes. They help us learn and even overcome psychic trauma.

Unlock a Vibrant Life to 150 Are you ready to transform from worrying about aging to confidently mastering your healthspan? Imagine living to 150—vibrant, healthy, and full of energy! Stay Healthy, Stay Youthful: The Science of Living to 150 by Tad Sisler is your guide to slow cellular aging, boost daily energy, and add decades of youthful living. Discover how to: Reverse aging at the cellular level with the Hallmarks-of-Aging blueprint most doctors never teach. Boost vitality through personalized nutrition and supplements. Switch on longevity genes using fasting, nutraceuticals, and AI-...

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream.

Vince Gironda wasn’t just a trainer—he was a heretic with a barbell, a sculptor of muscle who tore down the dogmas of modern fitness and rebuilt them around aesthetics, precision, and suffering. In Vince Gironda’s Legendary Training Method, discover the complete gospel of bodybuilding’s most eccentric genius—from his steak-and-egg diet to his infamous 8x8 and 10x10 shock routines, to his anatomical rewrites of classic movements like squats, curls, and bench presses. This isn’t a motivational guide. It’s a battlefield manual for lifters who are done with gimmicks, bloated drug ...

What have scientists learned about the causes of autism spectrum disorder? Why do different kids have such different symptoms, and what are the best ways to deal with them? Will there ever be a cure? From leading autism researchers, this accessible guide helps you put the latest advances to work for your unique child. Separating fact from fiction about causes, treatments, and prevention, the book guides you to make lifestyle choices that support the developing brain.

Protein isn’t a trend—it’s the architecture of athletic performance. In Amino Architect: Building Your Body with Protein, sports physiologist and performance author Southerland delivers the most comprehensive, evidence-based guide to protein ever written for lifters, coaches, and high-performance athletes. Across 20 meticulously structured chapters, this book dismantles the myths, marketing lies, and outdated dogma that still plague protein science—and replaces them with practical, strategic protocols grounded in real physiology and elite sport application. Whether you're building ...

Citizen Science for Everyone: What It Is, Why It Matters, and How to Get Involved Today is your complete guide to joining the growing global movement that empowers everyday people to contribute meaningfully to scientific research. Whether you’re a curious beginner, an educator, a student, or simply passionate about making a difference, this book will show you how to participate in real science—no lab coat required. Explore the history and impact of citizen science, discover the tools and technologies that are transforming public engagement, and learn how to join projects near you or ...

In May 2020, the publication of a scientific paper on the rejuvenation of rats shook the foundations of the community that studies the possibility of undoing aging. An average epigenetic rejuvenation of 54% of the animals was reported in the article, in addition to the reversal of dozens of biochemical markers of old rats to values typical of young rats. The main developer of the treatment that led to these results was Dr. Harold Katcher, author of The Illusion of Knowledge. The reception of the specialized scientific community to the experiment was shock, with the phrase "it's too good to ...

"As Dr. Nathan Bryan clearly points out, there’s one miracle molecule in your body that is largely responsible for your health and longevity…NITRIC OXIDE." —Lou Ignarro, 1998 Nobel Prize Winner in Physiology or Medicine “The Secret of Nitric Oxide by Dr Nathan Bryan may be one of the most important books that you will ever read..." —Mark C. Houston, M.D., M.S., M.Sc., Director, Hypertension Institute and Vascular Biology, Saint Thomas Hospital "Dr Bryan masterfully unveils the life-changing potential of nitric oxide, from its Nobel Prize-winning discovery to its transformative ...

Tired of being told you can’t build serious muscle on plants? The Vegan Bodybuilder’s Guide to Massive Gains crushes that myth under a barbell. This is the definitive, no-BS manual for building elite, stage-ready muscle without a single bite of meat, egg, or whey. Whether you're a seasoned lifter or transitioning to veganism without sacrificing gains, this book gives you the hard data, exact macros, and proven strategies to grow dense, defined muscle—ethically and effectively. Inside, you'll find a complete blueprint for hypertrophy on a plant-based diet, including high-leucine ...