Practical Research

Roger Sperry Explained: Split-Brain Research, Hemispheric Specialization, Consciousness, Neuropsychology, Brain Lateralization, Cognitive Science, and the Biological Foundations of Mind What happens when the brain is divided and the unity of the self begins to unravel? In this clear and engaging deep dive, Roger Sperry Explained explores one of the most groundbreaking figures in modern neuroscience and the revolutionary discoveries that reshaped how we understand the mind. From the famous split-brain experiments to the discovery of hemispheric specialization, this book reveals how Sperry ...

Condensing the most important topics in all of clinical research in an easy-to-understand presentation. The 20 percent of what you need to know in order to be 80 percent proficient! The authors who have operated various levels of businesses in the clinical research industry since 2005 believe that more practical information pertaining to clinical research needs to be accessible to individuals who are new to the industry or are curious about entering the rewarding world of clinical trials.

In Smart Teaching Stronger Learning, renowned cognitive scientists from around the world share innovative teaching strategies that significantly transform student learning. This approachable resource distills key principles from the science of learning, with concise chapters and real-world examples for busy educators and leaders in K–12, higher education, and beyond. Enrich your pedagogy, professional growth, and knowledge of the newest findings in educational psychology with down-to-earth tips straight from the source: cognitive scientists who are also classroom teachers. Learn how you ...

Struggling to design your research? Feeling overwhelmed by complex theories, endless jargon, and unclear methods? You’re not alone. Many students, academics, and professionals fail in their projects—not because they lack intelligence, but because they lack clarity in research design. That’s where Modern Research Design Made Simple comes in. Written by Dr. Atolani Duyilemi, a seasoned academic and lecturer at Olabisi Onabanjo University, this book takes the mystery out of research. Whether you’re writing a dissertation, publishing an article, or conducting field studies, this guide ...

For many people searching for better health, the hardest part isn’t finding information—it’s sorting through it. In Chlorine Dioxide for Humans, Herb Roi Richards presents a practical guide for understanding one of the most discussed yet misunderstood oxidative compounds used in personal wellness communities today. Written in a clear, straightforward style, this book brings together decades of observations, experiences, and technical explanations in a format designed for readers who want to study the subject carefully and think for themselves. Rather than offering hype or complicated ...

Disturbing Psychology: 10 of the Most Shocking Human Research Experiments Ever Conducted Explore the darkest corners of scientific discovery in Disturbing Psychology, a gripping and unsettling guide to real psychological studies that pushed ethical boundaries—and sometimes shattered them. This book uncovers shocking human research projects that were once considered cutting-edge but are now remembered as cautionary tales of manipulation, deception, and trauma. From the simulated brutality of the Stanford Prison Experiment to the government-backed horrors of Project MKUltra, each chapter ...

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Master the latest updates and principles of ICH GCP E6(R3) with this indispensable guide for clinical research professionals. This comprehensive resource provides a clear and practical exploration of the ICH GCP E6(R3) guideline, equipping professionals with the tools and insights needed to excel in clinical research. From foundational principles to the latest advancements in trial design and data management, this guide is your essential companion for navigating the complexities of modern clinical studies. Topics covered in this book include: Introduction to ICH GCP E6(R3): Understand the ...

Unlock the Secrets of High-Quality Research—From Data Collection to Confident Analysis! Whether you’re a student, academic, or professional researcher, mastering data collection is the difference between weak results and publishable, high-impact research. This book is your complete field guide—clear, practical, and designed for real-world research across disciplines. In Methods of Data Collection, you’ll discover step-by-step strategies used by experts to build credible studies, choose the right methods, avoid costly mistakes, and analyze data with confidence. Written in simple, ...

To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors - a process called behavior design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing listeners to temporary moments of influence called mindstates.

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. But anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner. 

Master Python for AI in just five days, even if you’ve never written a single line of code before! Are you a young adult eager to dive into the fascinating world of Artificial Intelligence but overwhelmed by technical jargon? Are you a business professional wanting to leverage AI for competitive advantage yet unsure where to start? Are you an aspiring AI enthusiast craving practical skills but feeling daunted by complex theories? If you answered “yes” to any of these questions, fear not. You are part of a community of curious minds driven by a passion for technology, and you're about ...

Timothy Leary Explained: Psychedelic Consciousness, The Politics of LSD, Turn On Tune In Drop Out, Human Potential, Cyberculture, and the Radical Vision That Helped Transform Modern Culture Timothy Leary remains one of the most fascinating and controversial thinkers of the twentieth century. Psychologist, cultural provocateur, and psychedelic pioneer, Leary helped ignite a revolution in how people think about consciousness, freedom, and the potential of the human mind. In Timothy Leary Explained, readers are guided through the life, work, and major ideas of the man who became one of the ...

There is much that we can neither predict nor control—but we can significantly improve our odds of favorable outcomes in both work and life. By developing an intuitive understanding of risk, chance, and uncertainty, we can harness the power of the randomness all around us to positively impact our lives.

Ethical Research and Responsible Experiments: How to Design, Conduct, and Evaluate Studies with Integrity, Human Dignity, and Scientific Rigor is a clear, comprehensive guide to understanding what ethical research truly requires in today’s academic, medical, psychological, and technological environments. Designed for students, researchers, educators, and professionals, this book explains why ethics are not an optional add on to research, but the foundation that gives scientific knowledge credibility, legitimacy, and public trust. From historical failures that reshaped research standards ...

The Occult Roots of Psychology Explained: Mesmerism, Spiritualism, Hypnosis, Jungian Mysticism, Parapsychology, Psychic Research, and the Hidden Forces Behind Modern Psychological Thought What if modern psychology did not begin in sterile laboratories, but in séances, trance states, and experiments with unseen forces? The Occult Roots of Psychology Explained uncovers the hidden history behind one of the most influential fields in human understanding. From the mysterious practices of mesmerism and animal magnetism to the rise of Spiritualism and the study of mediumship, this book reveals ...

A practical guide to catfish farming Business.

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Ralph Metzner Explained: Psychedelic Consciousness, Green Psychology, Sacred Plants, Ecological Spirituality, Shamanic Wisdom, and the Transformation of Human Awareness Ralph Metzner was one of the most important yet often overlooked thinkers of the modern consciousness movement. A collaborator in the groundbreaking psychedelic research of the 1960s and a lifelong explorer of psychology, ecology, myth, and spirituality, Metzner helped shape how modern culture understands the relationship between the human mind and the natural world. Ralph Metzner Explained offers a clear and engaging ...

The Science of Well Being and Human Flourishing: Evidence Based Approaches to Meaning, Resilience, and Purpose is a comprehensive, research grounded guide to understanding what truly allows human beings to thrive. Drawing from psychology, neuroscience, motivation science, and well being research, this book moves beyond pop psychology and simplistic happiness advice to explore flourishing as a dynamic, lifelong process. It explains how emotional balance, biological regulation, meaning, purpose, relationships, and resilience interact to shape a life that is both deeply satisfying and ...