Practical Product

Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying visionaries who build products that people love. In practice, they're hard-working facilitators who bring clarity and focus to their teams. In this thoroughly revised and expanded edition, Matt LeMay provides real-world guidance for current and aspiring product managers.

The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.

Discover the hidden world behind every cup of coffee. Brewed Awakening: The Art and Science Behind the Perfect Cup of Coffee is an in-depth exploration of how flavor, chemistry, and craft come together to create one of the world’s most beloved beverages. Blending practical knowledge with sensory insight, this beautifully written guide takes readers on a journey from the mountain farms where coffee is born to the precise moments of roasting, grinding, and brewing that define its character. Each chapter reveals a new dimension of the coffee experience: the agricultural origins that shape ...

When you have an idea for a new product, it’s a pivotal moment. This device of yours will enhance the lives of the people who use it, earn you extra money, and have a significant impact on the world. However, there’s much more to a successful product than the quality of the original idea. Why do some products fly off the shelves and others not even reach the market? That’s what this book will explain.

The Scaled Agile Framework® (SAFe®) is the world's leading framework for scaling agile practices for dozens or for even hundreds of agile teams. Product Managers and Product Owners play a pivotal role in the success of any SAFe implementation by adopting a product thinking mindset. This book equips them with the knowledge and tools to excel in the SAFe environment by adopting product thinking. "This book, SAFe to Scale by Valerio Zanini, serves as a comprehensive guide for Product Managers and Product Owners seeking to scale agile ways of working within their unique contexts. Through a ...

In "Covert Hypnosis: A Training Manual for Delivering Multimodal Hypnotic Sessions," the realm of covert hypnosis is expanded and redefined. Breaking away from conventional boundaries, this book presents covert hypnosis as a subtle and integral part of everyday communication. The authors define Covert Hypnosis as the absence of a clearly demarcated announcement of hypnosis onset or conclusion, making this practice a seamless and natural component of interaction, which links a wide array of practitioners into this fascinating art form. Explore the Subtle Power of Influence Integrative ...

From Cherry to Cup: The Hidden Journey of Coffee takes readers deep into the remarkable world behind their favorite beverage, tracing every step from the tropical forests where coffee cherries grow to the final, aromatic sip in the cup. Written with vivid detail and cultural insight, this book reveals the people, science, and artistry that make coffee a global phenomenon. Explore how climate, cultivation, fermentation, and roasting shape flavor. Meet the farmers who nurture the plants, the roasters who unlock hidden aromas through heat, and the baristas who transform the beans into works of...

Relationship anxiety can make even deep connections feel unsafe. You overanalyze every word, fear rejection, and try to control love—just to feel secure. But control doesn’t create safety. Self-trust does. In this empowering guide, author and emotional healing mentor Ellis D. Mercer blends attachment healing with the transformational power of divine feminine energy—helping you shift from survival mode to deep emotional confidence.

A regular meditation habit can make you healthier, happier and more successful than ever! What do history's greatest minds as well as today's most successful athletes, supermoms, CEOs and celebrities all have in common? They Meditate! Meditation is not just for the yogis. It’s for everyone, of every age. Meditation is for all of humankind. Thousands of years prove it, and Western science backs it up: Meditation removes stress and replaces it with a sense of inner peace and calm. It’s one of the best tools you have to deal with physical and psychological distress, balance your emotions ...

When Chloe Mayweather escapes her mother’s overbearing coven and opens The Enchanted Spoon in the picturesque town of Belmont Falls, she’s determined to keep her magic under wraps. A fresh start. A quiet life. Zero spells. But on opening day, her powers spiral out of control—and her secret literally explodes into the arms of a rugged local carpenter with secrets of his own. Brad Burop didn’t expect to rescue a red-haired beauty from a falling ladder, flying teacups, and a magical meltdown. But once he sees the woman behind the whirlwind, he can’t walk away—even when Chloe’s ...

Walk into almost any home today and you’ll find the tools of music creation within reach. A laptop, an affordable microphone, and a set of headphones are often all it takes to start recording. What was once possible only in big studios with racks of gear and teams of engineers can now be done from a bedroom or garage. The barrier to entry has fallen — but the question remains: how do you turn access into excellence, and how do you transform creativity into income? This book was written to answer those questions. Too many aspiring artists and producers get lost in the maze of equipment ...

Master Scrum and transform your projects with "Mastering Scrum: Origins, Principles, and Practical Applications," your comprehensive guide to Agile's most popular framework. Whether you're new to Agile methodologies or a seasoned practitioner, this book offers everything you need, from foundational concepts to advanced implementation strategies. Discover: The complete history and evolution of Scrum, Agile principles, and why they're crucial in today's fast-paced environments. Clear, in-depth explanations of Scrum roles (Product Owner, Scrum Master, Developers), events (Sprint Planning, ...

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. But anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.

Roots of Renewal: Building a Sustainable Future for Coffee in a Changing Climate explores the future of the world’s most beloved beverage through the lens of sustainability, science, and social responsibility. From the misty highlands of Ethiopia to the coffee cooperatives of Latin America, this book traces how climate change, deforestation, and global trade are reshaping the landscapes and livelihoods behind every cup. Written in an engaging and accessible style, it reveals the hidden connections between ecology, innovation, and consumer choice. Readers will learn how farmers are ...

Join inspiring transformational leader Melissa Joy for a playful exploration into universal consciousness and infinite potential, available to everyone within the field of the heart. With beautiful and clear articulation, combined with a humorous weave of science, spirit, and practical play, Melissa Joy reveals how universal consciousness and infinite potential are organized and influence experiences.

Scrum is the most widely adopted Agile framework in the world. It is easy to understand and yet, difficult to master. Having trained thousands of professionals across the world and helped them implement Scrum in their organizations, the authors provide practical, succinct, and effective answers to 50 of the most common questions about Scrum. This book is for Scrum practitioners, Scrum Masters, Product Owners, and Agile Coaches who want to refine their expertise and to take Scrum to the next level. Includes an interview with Jeff Sutherland, co-creator of Scrum Sprint Your Way to Scrum will ...

Books on marketing analytics tend to be quite academic, with an emphasis on precision and statistical significance that are rarely ever achievable in the corporate world. Having worked in marketing for companies of all sizes, I realize the sharp divide between how analytics are taught and how they are used. Decisions - even in very large companies - are usually made quickly with very imperfect data.

Step by step, the author explains how to balance creativity with professionalism while building a career in the recording arts. Music production, television and film sound design, live sound, advertising, broadcasting, and other audio production fields are explored. The book describes common pitfalls to avoid while streamlining a career.

Public Domain + AI Goldmine: The AI-Powered Public Domain Playbook Repurpose Classic Content into Planners, Journals, Workbooks & Digital Products Using AI Tools like ChatGPT, Canva & More. Want to Make Money Online Without Starting From Scratch? Welcome to the ultimate passive income guide for digital product creators, Etsy sellers, bloggers, podcasters, YouTubers, and all creative entrepreneurs. This isn’t just a book — it’s your step-by-step roadmap to turning forgotten public domain books, quotes, speeches, and images into best-selling digital products. And the best part? You’ll...

Most organizations fail at transformation because they can't translate theory into practice. This book changes that. In today's rapidly evolving market, companies know they need to become product-led organizations—but the path from project-based thinking to a true Product Operating Model remains elusive. While leadership teams understand the "why" of transformation, they struggle with the "how."