Political Campaign

Modern Political Campaigns brings together academic research and practical experience to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Dr. Michael D. Cohen, a 30+ year veteran of working on, teaching, and writing about political campaigns, delivers a masterclass overview featuring a new chapter on how campaigns are using artificial intelligence and what it means for democracy.

Builders don't construct skyscrapers without a plan. Sport teams don't take the field without a plan. Teachers don't enter the classroom without a plan. So why would a candidate run for office without a plan? The Political Campaign Desk Reference is the guide that will walk you through your candidate experience from beginning to building your plan to executing your plan. Don't run for office without a plan. Don't run for office without the Political Campaign Desk Reference!

Builders don't construct skyscrapers without a plan. Sport teams don't take the field without a plan. Teachers don't enter the classroom without a plan. So why would a candidate run for office without a plan? The Political Campaign Desk Reference is the guide that will walk you through your candidate experience from beginning to building your plan to executing your plan. Don't run for office without a plan. Don't run for office without the Political Campaign Desk Reference!

In The Politics Industry, Katherine Gehl and Michael Porter ingeniously apply the tools of business analysis - and Porter's distinctive Five Forces framework - to show how the political system functions just as every other competitive industry does, and how the duopoly has led to the devastating outcomes we see today. Using this competition lens, Gehl and Porter identify the most powerful lever for change - a strategy comprised of a clear set of choices in two key areas: how our elections work and how we make our laws.

In politics, when reason and emotion collide, emotion invariably wins. In this landmark book, scientist and psychologist Drew Westen shows how electorates vote not with their heads but with their hearts, and how the marketplace that matters most is the marketplace of emotion - filled with values, images, analogies, moral sentiments, and moving oratory.

Are voters choosing human candidates for office, or are we now choosing candidates based on the information we know about them that is generated by Artificial Intelligence (AI)? AI is forever changing the landscape of political campaigns. Even the most local, low-budget campaign has access to AI tools. Are the press releases and issue positions we read about authentic or fantasy created by computer algorithms? AI is so integral to campaigns. From press releases and debate preparation to voter analytics and fundraising, Artificial Intelligence is critical to success. This book is a guide ...

What You Should Know About Politics...But Don't breaks it all down, issue by issue, explaining who stands for what, and why - whether it's the economy, income inequality, Obamacare, foreign policy, education, immigration, or climate change. If you're a Democrat, a Republican, or somewhere in between, it's the perfect audiobook to brush up on a single topic or listen through to get a deeper understanding of the often mucky world of American politics.  

In time for the 2020 presidential election, Anonymous returns to expand on their "must read" (Time), #1 bestselling behind-the-scenes "scathing portrait" (USA Today) of the Trump presidency with new words of warning for Americans everywhere. On September 5, 2018, the New York Times published a...

Mark Lane tried the only US court case in which the jurors concluded that the CIA plotted the murder of President Kennedy, but there was always a missing piece: How did the CIA control cops and secret service agents on the ground in Dealey Plaza? How did federal authorities prevent the House Select Committee on Assassinations from discovering the truth about the complicity of the CIA? Now, Mark Lane tells all in this explosive new book.

The 1968 presidential race was a contentious battle between Vice President Hubert Humphrey, Republican Richard Nixon, and former Alabama governor George Wallace. The United States was reeling from the assassinations of Martin Luther King, Jr., and Robert F. Kennedy and was bitterly divided on the Vietnam War and domestic issues, including civil rights and rising crime. Drawing on previously unexamined archives and numerous interviews, Luke A. Nichter upends the conventional understanding of the campaign.

Books about the Kennedys are legion. Yet missing until now has been the exploration of the bond between Jack and Bobby, and the part that it played in their rise and fall. Richard D. Mahoney gives us Jack and Bobby in all their hubris and humanity, youthfulness and fatalism. Here is American history as it unfolds. The Kennedy Brothers is a fresh and masterful account of the men whose legacy continues to hold the American imagination.

The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a...

An iconic and controversial figure in American literature, Hunter S. Thompson displayed a brilliance that forever changed journalism. Thompson’s follow-up to The Proud Highway, this second volume of private, never-before-published letters spans the years 1968 through 1976. Addressed to such luminaries as Tom Wolfe, Kurt Vonnegut, and Jimmy Carter, this incisive collection showcases Thompson’s raw and starkly honest thoughts on a pivotal era in U.S. history.

Bullying and intimidation are not accidental features of contemporary American life; they have become deliberate tools of power that increasingly define our politics. In Confronting Political Intimidation and Public Bullying, Roddey Reid examines how intimidation and bullying have been normalized across public life-from schools, workplaces, and new media ecosystems to electoral politics and civic institutions.

What would happen if the President of the United States and the Vice President decided to run for the Oval Office… Against each other? Vice President Scott Maxwell is a decent, honest man with no skeletons in his closet, but is fed up with corrupt President Gordon Kirk. He decides to run for the Presidency against the incumbent, and sets in motion a series of events that will change his life and steal part of his soul. Maxwell finds this campaign requires media manipulation and dirty tricks that pull out all the stops, while learning that power, money and sex are interchangeable in ...

Running for Office: A Practical Guide by Haselton Media Group is your essential roadmap to launching a successful campaign for public office, whether for city council, state legislature, or beyond. This comprehensive guide demystifies the electoral process, starting with the critical step of filing candidacy and navigating legal requirements. From defining your purpose and building a dedicated team to crafting a resonant message, mastering fundraising, and engaging diverse communities, this book offers actionable strategies. Learn to overcome challenges, rally voters, and maintain momentum ...

Amid the fear following 9/11 and other recent terror attacks, it is easy to forget the most important fact about terrorist campaigns: the always come to an end - and often far more quickly than expected. Contrary to what many assume, when it comes to dealing with terrorism it may be more important to understand how it ends than how it begins.

Winning Your Election the Wellstone Way is based on the work of Wellstone Action, a leading-edge progressive training center that has instructed thousands of political activists, campaign managers, and volunteers, of whom more than two hundred have gone on to run for office and win. Jeff Blodgett and Bill Lofy analyze the crucial lessons learned from many successful (and several losing) campaigns and demystifies what it takes to run for-and win-a political seat.

From the best-selling author of A Vast Conspiracy and The Run of His Life comes Too Close to Call - the definitive story of the Bush-Gore presidential recount. A political and legal analyst of unparalleled journalistic skill, Jeffrey Toobin is the ideal writer to distill the events of the 36 anxiety-filled days that culminated in one of the most stunning Supreme Court decisions in history.

An American Iliad in the guise of contemporary political reportage, What It Takes penetrates the mystery at the heart of all presidential campaigns: How do presumably ordinary people acquire that mixture of ambition, stamina, and pure shamelessness that makes a true candidate? As he recounts the frenzied course of the 1988 presidential race, Pulitzer Prize-winning journalist Richard Ben Cramer comes up with the answers, in a book that is vast, exhaustively researched, exhilarating, and sometimes appalling in its revelations.