Political Campaign

Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.

Builders don't construct skyscrapers without a plan. Sport teams don't take the field without a plan. Teachers don't enter the classroom without a plan. So why would a candidate run for office without a plan? The Political Campaign Desk Reference is the guide that will walk you through your candidate experience from beginning to building your plan to executing your plan. Don't run for office without a plan. Don't run for office without the Political Campaign Desk Reference!

Winning Your Election the Wellstone Way is based on the work of Wellstone Action, a leading-edge progressive training center that has instructed thousands of political activists, campaign managers, and volunteers, of whom more than two hundred have gone on to run for office and win. Jeff Blodgett and Bill Lofy analyze the crucial lessons learned from many successful (and several losing) campaigns and demystifies what it takes to run for-and win-a political seat.

First published in 1971, Rules for Radicals is Saul Alinsky's impassioned counsel to young radicals on how to effect constructive social change and know "the difference between being a realistic radical and being a rhetorical one."

In the book How to Run for Local Office, you will learn insider tricks from 20-plus-year political veteran Michael Cole. He brings to you step-by-step instructions on how to look with a critical eye of the expert in planning, launching, and executing a successful bid for local office. As Michael says in his book, elected office is for everyone that has a passion for public service, the secrets on how to run should not be hidden away for a few insiders, but for anyone with the drive and determination to do it.

A political newcomer, Henry Bouchot, shocked the political establishment in Richard Nixon’s hometown of Whittier, California, defeating a nine-term incumbent to become the youngest member in the history of the Whittier City Council in 2018. In A Millennial’s Guide, Henry shows how he harnessed his business education and experience in the Marines to create an unbeatable campaign. He goes beyond just the nuts and bolts of campaigning and describes how to make running both an unforgettable experience and an unstoppable one.

In politics, when reason and emotion collide, emotion invariably wins. In this landmark book, scientist and psychologist Drew Westen shows how electorates vote not with their heads but with their hearts, and how the marketplace that matters most is the marketplace of emotion - filled with values, images, analogies, moral sentiments, and moving oratory.

Have you ever dreamed of running for an elected position? Perhaps you are looking for a career in political campaigning. Regardless of your background, this audiobook will be your step-by-step guide to achieving your goal of becoming an elected official from the perspective of an insider political consultant. Whether you want to be a city councilor or president of the United States, Yes You Can will provide you with the basic strategies and framework to create the following you need to win a landslide victory!

Are you thinking of running for local office, but don't know where to start? Start with shaping the most important weapon in the political strategists arsenal: the human mind. This book is based on 2,500 year beta-tested and proven principles. Sun Tzu was a military strategist and General who defeated an army 10 times larger than his by using strategic agility. Sun Tzu's treatise on military strategy has been studied in business school, sports, and of course in the Military Service schools and fighting units.

In The Hunting of Hillary, presidential biographer Michael D’Antonio details the years of lies and insults heaped upon Hillary Clinton as she pursued a life devoted to politics and policy. The worst took the form of sexism and misogyny, much of it barely disguised. A pioneer for women, Clinton was burdened in ways no man ever was. Defined by a right-wing conspiracy, she couldn’t declare what was happening lest she be cast as weak and whiny

Have you ever thought about running for public office? Do you want to know what it is like to be mayor, commissioner, governor, senator, or even the president? There is no playbook for running for office, at least one that you will find without hiring an expensive campaign manager. So you want to run for office? What you should know if you want to run for office or manage a political campaign discusses the common questions about running for office and describes the good, bad, and ugly of political campaigning.

An iconic and controversial figure in American literature, Hunter S. Thompson displayed a brilliance that forever changed journalism. Thompson’s follow-up to The Proud Highway, this second volume of private, never-before-published letters spans the years 1968 through 1976. Addressed to such luminaries as Tom Wolfe, Kurt Vonnegut, and Jimmy Carter, this incisive collection showcases Thompson’s raw and starkly honest thoughts on a pivotal era in U.S. history.

In The Politics Industry, Katherine Gehl and Michael Porter ingeniously apply the tools of business analysis - and Porter's distinctive Five Forces framework - to show how the political system functions just as every other competitive industry does, and how the duopoly has led to the devastating outcomes we see today. Using this competition lens, Gehl and Porter identify the most powerful lever for change - a strategy comprised of a clear set of choices in two key areas: how our elections work and how we make our laws.

Quest for the Presidency is an engaging and insightful popular history of American presidential elections from 1789 to the present, analyzing the threads that link campaigns across time and shedding light on today’s politics.

The Southern Strategy is traditionally understood as a Goldwater and Nixon-era effort by the Republican Party to win over disaffected white voters in the Democratic stronghold of the American South. To realign these voters with the GOP, the party abandoned its past support for civil rights and used racially coded language to capitalize on southern white racial angst. However, that decision was but one in a series of decisions the GOP made not just on race, but on feminism and religion as well, in what Angie Maxwell and Todd Shields call the "Long Southern Strategy."

From Donna Brazile, former DNC chair and legendary political operative, an explosive and revealing new look at the 2016 election: the first insider account of the Russian hacking of the DNC and the missteps by the Clinton campaign and Obama administration that enabled a Trump victory.

It was never supposed to be this close. And of course she was supposed to win. How Hillary Clinton lost the 2016 election to Donald Trump is the tragic story of a sure thing gone off the rails. For every Comey revelation or hindsight acknowledgment about the electorate, no explanation of defeat can begin with anything other than the core problem of Hillary's campaign - the candidate herself.

Nate Silver built an innovative system for predicting baseball performance, predicted the 2008 election within a hair’s breadth, and became a national sensation as a blogger - all by the time he was 30. He solidified his standing as the nation's foremost political forecaster with his near perfect prediction of the 2012 election. Silver is the founder and editor in chief of the website FiveThirtyEight. Drawing on his own groundbreaking work, Silver examines the world of prediction, investigating how we can distinguish a true signal from a universe of noisy data.

What You Should Know About Politics...But Don't breaks it all down, issue by issue, explaining who stands for what, and why - whether it's the economy, income inequality, Obamacare, foreign policy, education, immigration, or climate change. If you're a Democrat, a Republican, or somewhere in between, it's the perfect audiobook to brush up on a single topic or listen through to get a deeper understanding of the often mucky world of American politics.

The 1960 presidential election between John F. Kennedy and Richard Nixon is one of the most frequently described political events of the 20th century, yet the accounts to date have been remarkably unbalanced. Far more attention is given to Kennedy's side than to Nixon's.