Mass Communication

This book is a unique inquiry into the history and the ongoing moral significance of mass communication as an idea and social form. Organized around narrative accounts of individuals and their communicative worlds, it strives to refigure mass communication as a concept, illuminate significant but overlooked rhetorical episodes in its history, and call listeners to reconsider their own engagements with it today.

Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.

Power, Communication, and Democracy: Understanding the Lasting Influence of Harold Lasswell explores the groundbreaking ideas of one of the twentieth century’s most influential thinkers. Harold Lasswell reshaped political science, pioneered the study of propaganda, developed the famous communication model—“Who says what, in which channel, to whom, with what effect?”—and laid the foundation for the policy sciences. His interdisciplinary vision linked psychology, politics, communication, and governance, offering insights that remain urgently relevant in today’s digital age. This ...

Empathy plays a very important role in all this, but only a few people know how to analyze feelings well enough to help you use them in your favor. Now, you can finally know the role of emotions in daily life. You can learn to develop them and turn them into a tool to improve the quality of your everyday life.

The eBook on solar flares explores one of the most powerful and fascinating phenomena in our solar system. Solar flares, sudden and intense bursts of radiation from the Sun, have significant impacts on Earth's technological systems and human activities. Beginning with an in-depth explanation of what solar flares are and how they form, the eBook dives into the various types, characteristics, and features that define these solar eruptions. It highlights historical events such as the 1859 Carrington Event and modern solar flares like those in 2017, analyzing their effects on society, ...

Being alone is often is not a matter of choice, but life circumstances. Man is a social animal, and feeling lonely and isolated can cause serious health issues, such as anxiety, depression and a weak immune system. Of course, some choose to isolate themselves, and the reasons are usually social anxiety and lack of confidence. But this audiobook will demonstrate to you that being alone can be an incredibly positive experience. If you follow these professional tips and strategies, not only will you not feel lonely anymore, but you’ll start craving some alone time!

Shaping the Public Mind: Understanding McCombs & Shaw’s Agenda-Setting Theory and Its Lasting Influence Why do some issues dominate headlines while others are barely mentioned? How does media attention shape what we, as citizens, view as the most important problems of our time? And what role do journalists, politicians, and digital platforms play in deciding what enters public debate? This book explores these questions through the lens of McCombs and Shaw’s groundbreaking Agenda-Setting Theory, one of the most influential frameworks in communication and media studies. From its origins ...

Messengers are known to have been attacked for delivering bad news to their bosses and everyday reporters get attacked in their line of duty when gathering newsworthy pieces of information on behalf of the general public. Journalism is the only profession in the whole world where the primary job of the employees is to dig up dirt on others. Well nobody likes being publicly exposed however nice a person they are by nature, when something unfavorable about them gets aired they are naturally inclined to retaliate, which could mean causing harm to the people that dug up dirt on them in the ...

Why is it often so tough for Christian couples to communicate? Many women find themselves feeling frustrated during conversations, while their husbands might seem to shut down and retreat. Can couples really connect without turning a simple discussion into a heated argument? And does the Bible offer any guidance on how to communicate effectively in marriage? In her eye-opening book, Is Marriage a Joke?, Tiffany Godfrey takes you on a thoughtful exploration of these challenges. With a relatable, woman-to-woman style, Tiffany uncovers the myths surrounding marital communication and offers ...

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the burgeoning growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

Do you want to exude a presence that captivates people? Be memorable and make better impressions? Do you want to make people stand up and notice when you enter a room?

What Can One Person Do? [Christians: You Can Change The World] Many faithful Christians wish to make a substantial contribution to change the world for good, but do not know how to go about doing it. They often wonder if they would ever be able to do anything as an individual, seeing the world is controlled by mass-movements. This book explains what an individual Christian can do to change the world. The authors, two crusaders, write from experience. Single-handedly they have wrought much in the theological world, and this book explains how others can do the same.

We are all on social media now. It is pointless to claim that we do not have a profile or that we do not use it, because social media talks about us anyway, and there is certainly someone who does so. Our first and last names, a comment, a sentence we said, a photo with friends... just try searching for your first and last name on Google and you'll find that social media is among the top results, even for those who don't have a profile. How is this possible? Simple. These sites have ceased to be what they once were and have become real parallel communication channels. They dynamically ...

Este es un audiolibro con contenido completo, relacionado a todos los ámbitos de la psicología oscura: manipulación, influencia, persuasión y más. Recorre desde los datos históricos más relevantes sobre la psicología oscura, hasta los más prácticos. Conocerás las técnicas de manipulación para identificarlas y evitar que otros influyan en tu comportamiento haciéndote tomar decisiones que no te convienen.

A New York Times bestselling author and former news correspondent argues that journalists committed to sharing the truth need to put an end to bias that has slowly taken over media outlets. Former CBS News correspondent Goldberg cites example after example of what he identifies as distorted...

Comme s'ils avaient un pouvoir qui “forçait” les autres à faire ce qu’ils désirent et avec le sourire en plus! Mais vous, dès que vous essayez de convaincre quelqu’un…cela finit toujours en confrontation. Vous voulez devenir une de ces personnes qui peut facilement persuader n’importe qui? Au fil des siècles, certains individus ont découvert certaines techniques pour manipuler les individus et les foules.

If you are considering getting involved with a nonprofit, whether as an employee, a volunteer, a member of the leadership team, or a board member, you do not want to miss the up-to-date, critical information provided in Generation Giving Back. In a clear, solution-oriented and fun listen, M.S. Mastel has brought 30 years of experience managing nonprofits with real examples and guides so that you can efficiently have meaningful impact on any mission that moves you.

Il blog è il metodo meno costoso e più moderno per una comunicazione di massa accessibile a tutti e ovunque nel mondo Qualunque sia la vostra lingua. Sono tante le piattaforme che permettono alle persone di bloggare a basso prezzo, se non gratuitamente, oppure voi stessi potete creare una piattaforma sotto forma di sito web e, una volta avviata, scrivere fondamentalmente di qualunque cosa vogliate. Lobiettivo di questo manuale è mostrarvi come avviarvi al percorso per diventare dei blogger.