Emotional Marketing

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

In the age of information overload, it’s not just what brands say, but how they make you feel that matters most. Vibe Marketing takes listeners on a journey through the emotional undercurrents that power today’s most successful brands. Drawing on real-world examples, expert interviews, and cutting-edge insights, this book explains how to craft a brand vibe that resonates with audiences at a deep, emotional level. Whether you’re a startup or an established enterprise, understanding the power of vibe can elevate your brand and cut through the noise of modern marketing.

Unlock the Hidden Key to Trading Success: Your Mindset In the fast-paced world of trading, success isn’t just about market strategies or mastering technical analysis—it’s about mastering yourself. In "The Trader’s Mindset: 21 Rules to Master Your Psychology and Win in the Trading Game", seasoned traders Apurva Parikh and Ravi Bhatt share their hard-earned wisdom from decades of navigating the highs and lows of the markets. Have you ever made emotional trades driven by fear, greed, or impatience? You’re not alone. Most traders struggle not because they lack knowledge, but because ...

Looking for a simple way to become a better salesperson? Sales is not about knocking on doors, cold calling, or pestering people until they buy. Sales is about creating relationships and understanding the psychology of persuasion. Becoming a better salesperson will not only help you make more money - it will also improve your relationships with friends and family. The Psychology of Selling will teach you how to craft sales pitches that work by first teaching you what is going on in the mind of your prospect. This audiobook is your secret weapon.

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

A sports romance that's all heart - and just a little data. Michael's landed his dream job at a top London sports marketing agency. Fresh-faced and ready for anything, he's juggling demanding clients, office drama, and the hope of finding love in the big city. Then he meets Bobby: star hockey player, moody heartthrob, and Michael’s newest assignment. Sparks fly, rules are bent, and suddenly analytics isn’t the only thing heating up the office. But with Bobby’s career under scrutiny and Michael tiptoeing through workplace politics, can they beat the odds—or will love send them ...

Discover the hidden forces that drive consumer behavior and learn how to harness them to elevate your marketing strategy. Unlock the Secrets of the Consumer Mind: Understand how memory, emotion, and repetition influence purchasing decisions. Explore real-world case studies from leading brands like Nike, Coca-Cola, and Dove. Learn how to create marketing campaigns that resonate on a subconscious level. Why This Book Is Essential for Marketers: Written by a seasoned marketing professional with experience leading campaigns for top beverage companies, this book provides actionable insights ...

Unlock the secrets to building wealth like Warren Buffett with this concise guide to value investing. In this ebook, you’ll discover how to choose quality companies, harness the power of compound interest, and maintain emotional discipline to achieve long-term success in the stock market. Learn Buffett’s timeless investment strategies and apply them to your own portfolio, regardless of your level of experience. Become a "mini Warren Buffett" and take control of your financial future with proven methods that stand the test of time.

In Emotional Intelligence for Sales Success, you'll learn how to increase impulse control for better questioning and listening, which EI skills are related to likability and trust, how empathy leads to bigger sales conversations and more effective solutions, how emotional intelligence can improve prospecting efforts, which EI skills are most common among top sales producers, and much more. Customers can get product information and price comparisons online. The true differentiator between you and a bot is your ability to deftly solve problems and build relationships.

Your Story Is Your Strategy — and the Key to Everything You’re Building. Feel like your content gets ignored, no matter how hard you try? Or like you know your business has real potential — but struggle to communicate it clearly? You’re not alone. Confused messaging costs you clients, opportunities, and momentum every single day. But you already have the one thing that can change everything: your story. In Turn Your Story Into Business Gold: The Ultimate Guide To Stories That Sell, you’ll discover how to let your story do the heavy lifting — without sounding like a car salesman ...

Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Learn how emotional intelligence and the development of these critical soft skills improve sales leadership effectiveness and outperforms doubling down on more sales technology tools and fads. The missing link is in hiring for and developing emotional intelligence skills in sellers and sales leaders.

Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It's no wonder many companies are seeing 50 percent or more of their salespeople miss quota.

Storytelling Isn’t Just Marketing — It’s Your Most Powerful Competitive Advantage. In a world where customers can buy almost anything from almost anyone, why do some businesses thrive while others struggle — even when they offer nearly identical products or services? The answer isn’t features, pricing, or hustle. It’s story. Storytelling as Strategy is a practical, no-fluff guide for entrepreneurs, small business owners, and service professionals ready to transform their brand from forgettable to legendary. In these pages, Kevin Shirley reveals how to create an emotional moat ...

This book doesn’t just tell you what to do but shows you exactly how to do it. From the very first chapter, you’ll discover an innovative approach combining emotional psychology, storytelling, and advanced persuasion strategies. You don’t need prior experience or endless hours of practice. Automatically, each chapter guides you step by step to master emotional copywriting and take it to the next level.

How Does It Make You Feel? Why Emotion Wins The Battle of Brands is about the wisdom of feelings—the ability to create emotional connections with customers. It’s the story of how brands use emotional connections to create customer loyalty. It explores both the mystique and experience of brands. It shows how brands with a higher purpose—those that find meaning in how they help to improve lives—build bigger profits not through altruism but rather through the clearly defined contribution they make to the world at large. Citing examples, this book shows how to be a leading brand, as ...

Unlock the secrets of converting engagement into revenue with "Sales Funnels: A Guide to Turning Engagement into Riches." This game-changing book is your ultimate roadmap to mastering the art and science of sales funnels. Tired of watching potential customers slip through your fingers? Discover how to transform casual browsers into loyal brand advocates. From crafting irresistible awareness campaigns to nurturing leads with precision, this comprehensive guide covers every stage of the funnel with expert insight and actionable strategies. Dive into the psychology of persuasion, learning how ...

Description: In the ever-changing landscape of the stock market, turbulence is a part of the journey. "Stock Market Survival Guide: Navigating Turbulent Times" is your essential companion for understanding, preparing for, and prospering through market volatility. This succinct yet insightful book takes you through the core principles of market volatility, risk assessment, and historical context. Discover how understanding the past can illuminate the path forward. Explore effective strategies for navigating turbulent markets, including the power of diversification and asset allocation, the ...

Are you fed up with toxic and ineffective work cultures? Now is the time to be the leader who transforms teams to reach successful outcomes. Picture a world where leaders don't just manage—they inspire. Every interaction becomes an opportunity for growth, and every challenge transforms into a stepping stone for development. This isn't just a vision; it's the reality that coaching leadership creates. This book provides a comprehensive framework for developing coaching leadership skills, backed by real-world examples, practical tools, and actionable strategies. Whether you're managing ...

Unlock the Future of Content Creation with AI and Emotional Intelligence! Title: The AI Content Revolution: Mastering Artificial and Emotional Intelligence to Generate Original Skits and Content Subtitle: How to Create Viral Content and Skits that Captivate Audiences and Build Your Brand Are you a content creator looking to break through the noise and captivate your audience like never before? Do you want to learn the secrets to creating viral skits and content that resonate emotionally with your viewers, all while leveraging the power of cutting-edge technology? Look no further. In The AI ...

This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes.