Building Celebrity

How to Make It in the New Music Business, since its first publication in 2016, has become the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by ambitious individuals and music schools across the world and considered "the best how-to book of its kind" (Music Connection), this essential work has inspired tens of thousands of aspiring artists to stop waiting around for that "big break" and take matters into their own hands.

Whether you are building a small business from the ground up or managing a multinational company, you can learn the seven key traits for leadership success from one of the greatest business innovators and creative thinkers of the 20th century: Walt Disney. Whether you know him as the first to produce cartoons in Technicolor, the mastermind behind the theme park Disneyland, or the founder of the largest entertainment conglomerate, Walt's story of creativity, perseverance in spite of obstacles, and achieving goals resonates and inspires as much today as it ever has.

Almost everything you know about Mickey Mouse is wrong: He wasn’t Disney’s first star; Steamboat Willie wasn’t his first movie; Mickey wasn’t a nice guy - and Walt Disney didn’t invent him. In 1928, two very different best friends invented Mickey Mouse. And the success tore them apart. Walt Disney and Ub Iwerks’ friendship is a story of betrayal, love, war, money, power, tragedy, intrigue, humor, despair, and hope. You’ll love them both - when you don’t want to drop anvils on their heads.

Build a Powerful, Profitable Personal Brand—The Celebrity Way What do Oprah, Gary Vee, Kevin Hart, and Taylor Swift have in common? They've mastered the art of personal branding, turning their names into multi-million-dollar business empires. But here's the secret: You don't have to be famous to brand yourself like a celebrity. In The Celebrity Branding Blueprint, you'll learn proven strategies that A-list stars use to dominate their industries—and how you can apply them to build influence, create a loyal fan base, and generate multiple streams of income. ✔ Craft a magnetic personal ...

Unlocking Opportunities Through Strategic Relationship Building and Bold Action How does a shy kid from the suburbs end up photographing Lady Gaga before she's famous, partying with Richard Branson until 7 AM in the Bahamas, and traveling the world documenting luxury destinations for free? In Art of Access, celebrity photographer and entrepreneur David C. Lee reveals the unconventional strategies that transformed him from an awkward outsider into someone who commands access to the most exclusive events, influential people, and extraordinary opportunities in the world. This isn't another ...

Read by the authors with an audiobook-exclusive, crowd-sourced Q&A! The Good Life Is Closer Than You Think You spend your days going after some future “good life”—that place where you’ll have the right house, career, vacations, and relationships that we’re told are the prime...

Written by Kerry Lutz with Foreword and Contributions by Valerie Geller, author of Beyond Powerful Radio

NEW FROM THE BESTSELLING AUTHOR OF THE WIZARD'S APPRENTICE Even with the magic of Rochester Mansion... ...it always pays to be a good neighbor! At first it was an alpha male fantasy. Any woman walking over the beautiful Victorian's threshold would fall head over heels with the lucky man of the house! What could be better than the torrid affair with he's been having with Aimee, the gorgeous nineteen-year-old that just so happens to be his ex-wife's new step-daughter? Well, things might be getting better if he does a favor Aimee's nearly begging him for. What's that, you might ask? Well, it ...