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touch point podcast

touch point podcast

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touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.touch point media © 2023. All rights reserved. Economía Higiene y Vida Saludable Marketing Marketing y Ventas Política y Gobierno
Episodios
  • TP466 – Second Helpings: Our Best Episodes of 2025 (Part 2)

    TP466 – Second Helpings: Our Best Episodes of 2025 (Part 2)
    Dec 17 2025
    We are back with the second half of our annual Holiday Sampler, featuring the remaining three episodes that round out Touch Point’s most downloaded shows of 2025. These are the conversations listeners kept coming back to. The ones that sparked follow-up questions, internal debates, and hallway conversations at conferences. Together, they reflect the themes that defined healthcare marketing and digital strategy this year, including privacy-first advertising, AI-driven content strategy, and a rethinking of reputation management beyond simple star ratings. In this episode, Reed Smith and Chris Boyer revisit three standout conversations that explore where digital transformation is actually working inside health systems, how AI is reshaping consumer expectations, and why trust and access remain the real competitive differentiators. As a reminder, the annual Touch Point listener survey is still open through December 19. This is your opportunity to vote for Best Guest and Best Interview of the Year. The race is close, and every vote matters. Consider this the second half of the sampler platter. Different flavors, big ideas, and still plenty of great choices on the table. Mentions From the Show: Episode 420 - The 2025 State of Digital Advertising for Healthcare TP423 – Healthcare Content in 2025: AI, Composability, and the Content Stack TP424 – Rethinking Reputation Management (Moving Beyond Google Reviews) 2025 Annual TouchPoint Listener Survey Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices
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    38 m
  • TP465 – Holiday Sampler: Our Best Episodes (Part 1)

    TP465 – Holiday Sampler: Our Best Episodes (Part 1)
    Dec 10 2025
    Health care did not have a quiet year. AI, experience, platforms, and “vibe” all took turns in the spotlight. In this first half of our Holiday Sampler, hosts Chris Boyer and Reed Smith revisit four of the most downloaded Touch Point episodes of 2025. These clips capture the themes that kept listeners coming back. This episode features standout moments from: Episode 421: The Evolution of Patient Experience We look at how patient experience grew up. From the days of satisfaction surveys and HCAHPS to a broader, human centered view that includes families, communities, and digital expectations. This clip returns to the point where COVID, consumer behavior, and online access collided and forced health systems to rethink what experience really means. Episode 428: Breaking the Healthcare Content Mold AI quietly moved from pilot projects to everyday content work. In this segment, we revisit how health systems are using AI to draft education materials, website copy, social content, and SEO at scale, while staying compliant and avoiding PHI. The clip focuses on the human plus AI dynamic and why better prompts and guardrails lead to better outputs. Episode 431: AI, Are You Killing Our Vibe Vibe marketing became one of the buzz phrases of the year. Here we unpack what people actually mean when they talk about “vibe,” how it influences discovery and trust, and where AI fits in as a tool to shape and scale emotional connection. This highlight walks through concrete examples of how teams brought vibe into campaigns without losing substance. Episode 435: The Website Is Now a Platform In this conversation, we challenged the idea of the hospital website as a static brochure. The clip you will hear looks at what happens when you treat the site as a true platform for access, engagement, and growth. We talk about scheduling flows, self service tools, data capture, and the privacy and trust questions that come with a more intelligent experience. It is a snapshot of how digital front doors are becoming digital operating systems. Taken together, these four episodes show how quickly the ground is shifting under healthcare marketers and digital leaders. Experience is broader. Content is more automated. Brand is more emotional. The website is more operational. The leaders who follow these threads are already working differently heading into 2026. Our annual listener survey is open through December 19. It is your chance to vote for the best guest and best interview of the year and to tell us what you want more of in the year ahead. We will share the results and celebrate the winners in our final episode of 2025. Mentions From the Show: 2025 Annual TouchPoint Listener Survey Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Final note Learn more about your ad choices. Visit megaphone.fm/adchoices
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    50 m
  • TP464 – The AI Loop Problem (Where Humans Still Matter Most)

    TP464 – The AI Loop Problem (Where Humans Still Matter Most)
    Dec 3 2025
    In this episode, hosts Chris Boyer and Reed Smith explore how health systems can make smarter decisions about Human In The Loop and Human Out Of The Loop models, and why these choices will define trust, safety, and experience in the coming years. What HITL and HOOTL actually mean How healthcare is applying these frameworks Why governance is the missing layer Where humans must remain as the final authority Chris then sits down with Carrie Liken, CEO and founder of Sotto Strategies and a leading voice in healthcare search and AI driven consumer behavior. She offers a grounded perspective on how agentic AI, new browsing models, and health system data strategy are reshaping digital engagement. Mentions From the Show: Carrie Liken on LinkedIn Carrie Liken on SubStack Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h
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