storytelling with data podcast: #96 what’s the story behind your data? demystifying data equity with Heather Krause

What if the numbers you work with every day weren’t as neutral as you thought?

In this episode, Mike is joined by Heather Krause, founder of We All Count and longtime quantitative researcher, to unpack a powerful concept: data equity. Together, they explore how every step of a data project—from survey design to chart choices—involves hidden decisions that impact what gets measured, who is represented, and what conclusions are drawn.

Heather shares the seven stages of the data equity framework, explains why choosing a denominator isn’t as simple as it seems, and offers practical ways to apply an equity lens to dashboards, visualizations, and more. Whether you're building a data product, making policy decisions, or designing a business presentation, this conversation will help you become more accurate, efficient, and intentional in how you generate and communicate evidence.

RELATED LINKS

• Learn more at weallcount.com

• Explore the Before & After audiobook → Listen here