storytelling is your strategy: building a brand with purpose ft. YouMe Lin

You know that feeling when someone takes their “dream job” and turns it into their own thing? That’s YouMe Lin. I’m sitting down with my beautiful friend and founder of Cloud Studio—the creative marketing agency she built with so much purpose and heart. YouMe and I talk about everything from taking the leap to start your own business, to leading with kindness, to building a team that feels like family. She shares how Cloud Studio was born out of a desire to give back— especially to women-owned brands and nonprofits—and what it really means to grow something meaningful and sustainable. We also get into the mental side of entrepreneurship: staying grounded, protecting your energy, and finding gratitude even when things get hard. It’s such an inspiring, open, and thoughtful conversation that reminds you why doing work with purpose will always matter most. As always, take whatever you need and leave the rest. LOVE YOU x SAY HI (to LISA GILMORE): IG: ⁠⁠⁠⁠⁠⁠@lisaxgilmore⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠@lisaxgilmore⁠⁠⁠⁠⁠⁠ Pinterest: ⁠⁠⁠⁠⁠⁠@lisaxgilmore⁠⁠⁠⁠⁠⁠ (to YOUME LINN): IG: ⁠⁠⁠⁠⁠@shesyoume Cloud Studio: @cloudstudionyc (to UNWINEDING): IG: ⁠⁠⁠⁠⁠@unwinedingpod⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠@unwinedingpod⁠⁠⁠⁠⁠ Youtube: @unwinedingpod Learn more about your ad choices. Visit megaphone.fm/adchoices