mel walker: don’t be the best, be the only

mel walker is a multi-hyphenate creative with her finger on the pulse of what really matters to brands: the story they're telling and the world they're inviting you into. she creates some of the most eye-catching social content for your favorite brands - including rhode, kylie cosmetics, fenty beauty, salt & stone, aritzia & nike, summer fridays, dior beauty, and more. there’s something so innately “her” about her videos - which she says is exactly the goal - that you always know when it’s a mel video. we talk about what it’s like to work with your partner, throwing sh*t at the wall until something sticks, the rise of ai and how it can negatively impact creativity, and why being original will always take you farther than being the best.Follow the pod:https://www.instagram.com/lifesajoke_pod/https://www.tiktok.com/@lifesajoke_podhttps://www.youtube.com/@LIFESAJOKE_PODFollow me (don’t):https://www.instagram.com/christinakirkman/https://www.tiktok.com/@christinakirkmanFollow Mel:https://www.instagram.com/melwalkerrr/https://www.tiktok.com/@melwalkerrrr Learn more about your ad choices. Visit podcastchoices.com/adchoices