ill communication: copywriting tips & sales strategies for small businesses Podcast Por Kim Kiel arte de portada

ill communication: copywriting tips & sales strategies for small businesses

ill communication: copywriting tips & sales strategies for small businesses

De: Kim Kiel
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As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list. Enter ill communication: copywriting tips and sales strategies for small businesses. Each bite-sized episode is designed to give you easy, actionable (and fun) writing tips to help you craft your sales copy faster, create more engagement, and generate more sales. Tune in weekly to hear expert copy coach and die-hard Beastie Boys fan, Kim Kiel, drop a juicy tip, writing prompt, or sales formula you can take action on immediately. You’ll never have to wonder WTF to write again. New episodes drop every Wednesday. Ch-check it out. To find out more, visit kimkiel.com© 2023 © 2022 ill communication Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • 1-Minute Messaging Magic - 6 often-overlooked ways to promote your offers
    May 7 2025

    How many people are missing out on your offer just because it’s hard to find or share?

    I’m giving you six dead-simple, free, and often overlooked ways to promote your offers that you can implement today. These strategies are designed to support all types of buyers from the DM-happy to the lurkers who never comment but love to click. Tune in to learn how to make your marketing more inclusive, more shareable, and way more effective.

    Topics Covered in This Episode:

    • Why your clever call-to-action may actually be driving people away
    • The marketing real estate you’re probably forgetting to use
    • How to make your offers shareable even for silent fans
    • One small change that can boost visibility across multiple platforms
    • A common mistake that creates buyer friction and how to fix it
    • How to promote offers without relying on Stories or Reels

    Tell me what you thought about these 1-minute messaging magic episodes! Love em' or leave 'em? Use the Text Me link in the shownotes, send me a DM on social media, or email me at hello@kimkiel.com to share your thoughts.


    Show notes are always available at https://www.kimkiel.com/podcast!!


    Resources Mentioned:

    Binge the whole 1-minute messaging magic series:

    Episode 141: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-let-your-words-breathe

    Episode 142: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-5-website-tweaks-to-get-more-leads

    Episode 143: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-boost-your-email-engagement-with-these-3-quick-tips



    I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel


    Text me a question or comment!

    Más Menos
    11 m
  • 1 Minute Messaging Magic: Boost your email engagement with these 3 quick tips
    Apr 30 2025

    Have you ever wondered why your emails aren’t getting opened—or worse, landing in the trash? I’m sharing three often-overlooked email tweaks that can instantly improve your open rates and get more eyeballs on your offers. This episode is all about boosting your email engagement with simple but powerful strategies.

    Whether you’re just starting your email list or looking to freshen things up, these tiny changes can make a huge difference. Let this episode be the reminder and refresh your inbox—and your subscribers—have been waiting for.

    Topics We Cover in This Episode:

    • Why your sender name might be quietly sabotaging your open rates
    • One email setting most people skip—but shouldn't
    • How often is too often (or not enough) when emailing your list
    • The cringe-worthy mistake I made with my own preview text
    • A mindset shift that makes hitting "send" feel easier and more genuine

    Share what you're struggling with! I'll turn your question or challenge into another 1-minute messaging magic episode, or a deeper dive episode. Send me an email or text!

    Show notes are always available at https://www.kimkiel.com/podcast!!


    Resources Mentioned:

    Listen to Episode 141: 1 Minute Messaging Magic: let your words breathe: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-let-your-words-breathe

    Listen to Episode 142: 1 Minute Messaging Magic - 5 website tweaks to get more leads: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-5-website-tweaks-to-get-more-leads

    I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel


    Text me a question or comment!

    Más Menos
    8 m
  • 1 Minute Messaging Magic - 5 website tweaks to get more leads
    Apr 23 2025

    Are you unknowingly turning potential clients away the moment they land on your website? In this quick-hit episode, I’m sharing five super simple—but wildly effective—tweaks you can make to your website today to capture more leads and close more sales. Whether you’re just starting out or you've had your site up for years, these micro-adjustments are often overlooked but can make a huge difference in your website’s performance.

    From optimizing your photos for both SEO and speed, to one small change that can keep visitors from clicking away too soon, I walk you through practical, actionable tips designed with service-based businesses in mind. If your homepage is missing just one of these, you could be losing trust, traffic, or even revenue. Tune in and snag at least one idea you can implement this week!

    Topics Covered in This Episode:

    • A tiny shift in your homepage layout that keeps visitors focused—and on your site
    • Why your footer may be silently sabotaging your credibility
    • A quick fix that increases accessibility and boosts search rankings


    Show notes are always available at https://www.kimkiel.com/podcast!!


    Resources Mentioned:

    Book Your No BS Copy Audit: https://www.kimkiel.com/audit


    I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

    Text me a question or comment!

    Más Menos
    9 m
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