ep 4: Brands, Customer Loyalty, and NFTs ft Adam Cheung and Pip McQuarrie

Are NFTs the key to unlocking the next generation of customer loyalty? Can artists thrive in a new era where quality customers mean more than quantity of customers? And what do Adidas and Nike have to do with the future of the Web? The Sole Supplier’s Editor-in-Chief Adam Cheung and Blockchain and Cryptocurrency Manager Pip McQuarrie join the pod to explain how the sneaker, fashion, and music industries are embracing Web3 — and why businesses of all stripes would be wise to pay attention.

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Article: Pip talks NFTs with Adidas Originals

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