Welcome back to the eCommerce Profits Podcast! In today's episode, I'm excited to dive deep with Richard Nilsson, the CEO and founder of MyPetGo. Richard transitioned from the tumultuous world of digital media to revolutionize the pet industry with innovative technologies and partnerships.

Key Highlights:

- Journey from Media to Pet Tech: Richard navigated intense competition and cash flow challenges in digital media before pivoting to the booming pet sector.

- About My Pet Go: The company aims to improve pet health and longevity through cutting-edge wearables and AI-driven data insights.

- Zero Customer Acquisition Cost: Learn how MyPetGo leverages B2B collaborations to achieve zero customer acquisition costs.

- Innovative Pet Wearables: Discover the hurdles faced by pet wearables and MyPetGo's unique solutions focusing on health markers like heart rate, pulse, and respiration.

- Market Potential: We discuss the exciting market potential for pet insurance and the future of pet tech.

Join us as Richard shares his unique business strategies and insights. Stay tuned for an in-depth look at how MyPetGo is not just another pet wearable, but a data-centric powerhouse set to transform pet care globally.

Timestamped overview

00:00 Feeling like a misfit in corporate world.

06:08 Stockholm lifestyle, online magazines made regular folk glamorous.

09:28 Early pioneer in digital publishing and ad solutions.

12:46 Deal changed, founders renegotiated, hard to compete.

14:32 Budget shifted to social media, harnessing data.

19:58 Limits on wearable technology for pets discussed.

23:06 Using BCG for monitoring furry animal physiology.

25:51 Triage image, sensor and behavior for pets.

28:53 Vets need digital tools for streamlined care.

31:34 Whoop and Oura focus on sleep and exercise.

34:04 Focus on wellness, infuse AI in veterinary medicine.

38:38 GPS technology not the primary focus, partnerships key.

42:05 Data-driven model partnering for sustainable growth.

45:02 Customer growth through one by one approach.

50:49 Big investment in exclusive data for AI.

54:19 Build, invest, acquire outside traditional fundraising methods.

56:35 Morning meditation combats anxious feelings, sets positive tone.

59:08 Contact Richard Nilsson on LinkedIn for collaboration.

Eric Siu is the Chairman of Single Grain, a digital marketing agency driving scalable and predictive revenue growth. As an investor and advisor to Fortune 500 companies and venture-backed startups, he founded Leveling Up, a business and personal growth blog. Eric is also the author of the book Leveling Up and hosts the Leveling Up podcast, where he dissects growth levers to help businesses scale.

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