When Beav Brodie was handed his wife's purple diaper bag to carry around town, he knew something had to change. As a tattooed, custom car-building dad, that bag just didn't fit. So he did what any problem-solver would do—he grabbed his sewing machine and made his own. That side project turned into Tactical Baby Gear, a thriving eCommerce brand that's become the go-to for dads who want gear that's as functional as it is badass. In this episode, Beav shares his journey from knowing absolutely nothing about eCommerce (including what a UPC code was) to building a product line that customers trust and keep coming back for. He also pulls back the curtain on navigating the chaos of 2025—from Meta auction issues to tariff headwinds—and why he's betting big on Amazon and YouTube as his growth channels for the year ahead.

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Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!

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Chapters:

(00:00) Opening & Introducing Beav Brodie

(04:45) 2025 Headwinds, Tariffs & Personal Life Challenges

(08:45) Becoming a Real Operator: Systems, SOPs & Founder Mindset Shifts

(12:00) Origin Story: From Custom Cars to Tactical Baby Gear

(17:00) Manufacturing Realities: COVID, Price Creep & Moving Abroad

(24:38) Recover hidden Amazon revenue with Threecolts

(25:33) Meta Constraints & The Founder Bottleneck in Content

(29:30) UGC, Influencers & Why Authenticity Beats “Pretty” Content

(36:25) Offers, Acquisition & The Realities of Low-Repeat Categories

(42:10) Brand vs Discounts: Community, Trust & True LTV

(47:00) Channel Expansion & Product Philosophy

(50:19) PostPilot: Direct mail that prints money.

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Connect With Brett:

• LinkedIn: https://www.linkedin.com/in/thebrettcurry/
• YouTube: https://www.youtube.com/@omgcommerce
• Website: https://www.omgcommerce.com/
• Request a Free Strategy Session: https://www.omgcommerce.com/contact

Relevant Links:

• Tactical Baby Gear: https://tacticalbabygear.com
• Sponsor Offer | Threecolts: http://threecolts.com
• Sponsor Offer | PostPilot: http://postpilot.com/

Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

Think you've maxed out your paid advertising? Think again.

In this episode, Miranda Pettinger (365 Holdings/Cuddle Clones) shares how she scaled AppLovin from zero to $80,000/day in just 7 days during Black Friday—and why it's now their highest-spending channel, even surpassing Meta.

Miranda doesn't just share success metrics—she breaks down the exact strategy, creative approach, and measurement framework that made it possible. This is the blueprint for brands ready to diversify beyond Meta and Google.

If you're spending serious money on Meta and hitting scale ceilings, AppLovin might be your most underrated growth opportunity. Miranda proved it's possible to find incremental customers, better ROAS, and massive scale—all while simplifying your account structure.

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Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!

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Chapters:

(00:00) Introducing Miranda and Cuddle Clones

(07:54) The Journey from Zero to $80,000 a day.

(13:27) Targeting, Media Buying and Creative on AppLovin

(17:03) Understanding AppLovin

(19:38) Analyzing Customer Behavior and Incrementality

(22:59) Fermat: Optimize Shopper Experience with AI

(23:53) Limitations on AppLovin and Final Thoughts

(31:15) Crafting Compelling Ads

(37:24) Analyzing Successful Ad Elements

(42:17) Targeting and Audience Engagement

(46:27) Brand Recall and Interactions

(50:25) Utilizing AI for Ad Optimization

(53:35) Creative Diversity and Longevity

(58:41) Final Thoughts

(01:03:08) Save Money and Connect Your Marketing Channels with Channable

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Connect With Brett:

• LinkedIn: https://www.linkedin.com/in/thebrettcurry/
• YouTube: https://www.youtube.com/@omgcommerce
• Website: https://www.omgcommerce.com/
• Request a Free Strategy Session: https://www.omgcommerce.com/contact

Relevant Links:

• Connect with Miranda on X: https://x.com/mirandpettinger
• Cuddle Clones: https://cuddleclones.com
• AppLovin: https://www.applovin.com/
• Sponsor Offer | Fermat (Mention Ecommerce Evolution): fermatcommerce.com
• Sponsor Offer | Channable (Mention Ecommerce Evolution): https://channable.com/

Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

At the start of Q4, OMG Commerce founder Brett Curry hosts a special Last-Minute Levers masterclass to help brands maximize performance during the busiest shopping season of the year. Joined by Amazon strategist Luba Ilyasova, ad expert Jonathan Steffens, and Connor Crook, CEO of Diamondback Tools, the session dives into what’s changed on Amazon in 2025, how to build a profitable holiday strategy, and which final levers to pull before Black Friday / Cyber Monday hits.

From international expansion and tariff navigation to using Amazon’s newest ad analytics, profit margin tracking, and creative promotion tactics, this masterclass offers a playbook for protecting margins, scaling smartly, and avoiding common Q4 pitfalls. Whether you’re planning coupons, bundles, or last-minute campaigns, these insights will help make this your strongest and most profitable holiday yet.

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Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!

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Chapters:

(00:00) Intro

(04:32) Diamondback Tools & Amazon’s Role in Brand Growth

(06:43) Strategic Fit – How Amazon Complements DTC and Wholesale

(11:54) Key Shifts in 2025 – Tariffs, International Expansion & SKU Updates

(16:07) Major Amazon Changes – Matching Product to Customer Intent

(21:04) Sponsor Acknowledgements & Tool Shoutouts

(22:14) Ad Trends and Competitive Landscape in 2025

(25:26) Making Data Actionable – Customer Journey Analytics & Search Query Insights

(32:40) Last-Minute Levers for Q4 Success

(34:15) Testing New Main Images & Launching Video Ads

(35:51) Building Gift Guides & Creative Holiday Angles

(37:18) Integrating Email and SMS With Amazon Promotions

(39:26) Diamondback’s Promotional Strategy for the Holidays

(45:21) Virtual Bundles – Opportunities and Pitfalls

(50:27) Balancing Aggression and Profitability in Holiday Ads

(52:33) Post-Event Remarketing & Retention Tactics

(56:35) Final Thoughts – Promotions That Actually Work

(58:37) Closing Remarks – Building Profitable Brands This Holiday Season

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Connect With Brett:

• LinkedIn: https://www.linkedin.com/in/thebrettcurry/
• YouTube: https://www.youtube.com/@omgcommerce
• Website: https://www.omgcommerce.com/
• Request a Free Strategy Session: https://www.omgcommerce.com/contact

Relevant Links:

• Connor’s LinkedIn: https://www.linkedin.com/in/connor-crook-bb82b110/
• Diamondback Website: https://www.diamondback.com/
• Boom by Cindy Joseph (Amazon launch case): https://www.amazon.com/stores/BOOMbyCindyJoseph/page/8ACDB09A-AEB9-4CEE-9311-BC3DCA688D8D
• Native Deodorant: https://www.amazon.com/stores/Native/page/B87A8989-7690-424A-B775-553034F6E58E
• Sponsor Offer | AZM Prep (Mention Ecommerce Evolution): https://amzprep.com/
• Sponsor Offer | KAPOQ (Mention Ecommerce Evolution): https://kapoq.com/
• Sponsor Offer | Seller Candy (Mention Ecommerce Evolution): https://sellercandy.com/
• Sponsor Offer | Threecolts (Mention Ecommerce Evolution):...