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In this powerful episode, we sit down with Ben Chamberlain, Co-Founder of Authentified, to unpack the seismic shift happening in fashion: the rise of resale and reCommerce.

Ben shares how Authentified is bridging the gap between brands and secondhand marketplaces, making it seamless for fashion retailers to tap into the booming resale economy.

We go deep into why resale isn’t just a sustainability play - it’s a data goldmine, a loyalty builder, and a consumer expectation.

From the emotional side of letting go of garments to the business intelligence hidden in post-purchase behavior, Ben offers a front-row seat to the future of fashion, and the practical steps brands can take to get ahead of it.

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In this episode of eCommerce Australia, we sit down with Andy Lee — co-founder of TWL (The WOD Life) — one of Australia’s most authentic eCommerce success stories.

What started with 50 jump ropes and a Shopify account has become a global fitness brand with a cult-like community.

Andy unpacks the role of content, community, and authenticity in building a standout brand in a noisy market.

He shares how TWL balances the grind of growth with staying real — and what founders need to know about content ROI, influencer marketing, and building for the long haul.

Key Moments & Takeaways:

• 🎯 From side hustle to global brand: How TWL went from Ben’s bedroom to 500K+ followers.

• 🧠 The mystery box strategy: Why surprise and scarcity still win.

• 💬 “We’re the coach, not the hero”: On creating customer-led branding.

• 📹 Content ROI: The truth about YouTube, social, and what actually converts.

• 🧍 Being human in an AI-driven world: The future of brand connection in 2025.

• 💡 What Andy would do differently: Tips for brands starting from scratch today.

Special Offer - Free SEO Audit

Iain Calvert from Boom Coaching joins us to share the raw, unfiltered lessons he's learned from working with over 100 eCommerce brands. From why conversion rates are dropping across the board to what founders really need to focus on in 2025, this episode is full of actionable insight.

Gross Margin Template Sheet:

https://docs.google.com/spreadsheets/d/1_tWYtAScWR9ECYATR8U0atlkfpYxgjGDHrllQYs51Kw/edit?gid=0#gid=0

We talk about:

• The hidden factors affecting CRO

• Rising Google Ads costs (and what to do about it)

• Why SEO is back in the spotlight

• What separates the winners from the strugglers in Aussie eCom

Perfect for founders, marketers, and anyone serious about growing an online brand in a tough market.