Episodios

  • The Forgotten Ad Channel Quietly Delivering 4x-10x ROAS
    Nov 7 2025

    Is Pinterest the most overlooked ad platform in eCommerce right now? In this episode, I sit down with Kate Ahl, founder of SimplePinMedia.com, to talk about how Pinterest is quietly delivering strong returns for brands that understand how to use it—and why it's far more than a place for DIY boards and recipes.

    Listen in as Kate explains how Pinterest actually works as a search engine for inspiration, what brands often get wrong when running ads, and how to design campaigns that convert. She also shares insights on attribution timelines, AI-powered creative tools, and how eCommerce businesses in visually driven niches can leverage Pinterest for sustainable growth.

    You can find show notes and more information by clicking here: https://bit.ly/3JJ44o6

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    45 m
  • Stealing eCom Marketing Playbooks for Short-Term Rentals
    Oct 31 2025

    From real estate tax strategies to custom guest books to leaky ice maker lines, this episode covers it all. Today I'm riding solo to share why—despite all the horror stories—I decided to launch my first Airbnb and how I'm approaching it like any other high-performing business owner.

    Listen in as I break down the full setup process, including sourcing a trustworthy co-host, AI-assisted marketing, home automation tools, and the long-term vision behind the property. You'll also hear why this project is about more than ROI, as well as why a physical, branded experience can be just as satisfying to build as a digital business.

    You can find show notes and more information by clicking here: https://bit.ly/3WYBr9r

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    24 m
  • Prioritizing AI Investments + Sora 2
    Oct 24 2025

    Feeling behind on AI? You're not alone. With new tools launching almost daily, it's easy to get overwhelmed—or worse, stuck in inaction. But if you're running a 7- or 8-figure brand, understanding how to integrate AI into your business is no longer optional. So in this solo episode, I'm diving deep into how to effectively leverage AI in your business.

    Listen in as I share why having a clear roadmap and getting personally involved in your AI journey is essential. You'll also hear why automation should start with repetitive, back-office tasks and expand into personalized workflows that can scale without sacrificing quality. With the rapid evolution of tools and technologies, this is my honest take on what matters, what's noise, and where you should be focusing your time.

    You can find show notes and more information by clicking here: https://bit.ly/470LaSK

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    22 m
  • Top Takeaways from ECF Live 2025
    Oct 17 2025

    From lessons on leadership and scaling strategies to an incredible talk about vulnerability as an entrepreneur, this year's ECF Live had it all. In this episode, I'm joined by longtime co-host and community member Bill D'Alessandro to recap our 10th annual event—this time hosted in Bozeman, Montana.

    Listen in as we share standout talks, reflect on the energy and evolution of the ECF community, and laugh our way through some unexpected moments (including the hardest speaker slot in history). From deeply vulnerable founder stories to breakout sessions on automation, international hiring, and leadership, we unpack the highlights from this year's ECF Live and look at what's ahead for 2026.

    You can find show notes and more information by clicking here: https://bit.ly/4n4nxNK

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    27 m
  • Rules for Prioritizing Business and Life When You're Struggling to Fit It All In
    Oct 10 2025

    Ever feel like life keeps throwing curveballs just when you think you're caught up? In this solo episode, I reflect on the emotional aftermath of ECF Live in Bozeman and share how I'm wrestling with priorities in a world that never seems to slow down.

    Listen in as I explore how to triage time as a founder, walk through the five core responsibilities of a CEO, and open up about scheduling challenges, mental load, and the tension between aspiration and reality. From honest reflections on burnout to practical tips for intentional planning, this is a vulnerable, tactical look at what it means to lead with clarity, even when life gets chaotic.

    You can find show notes and more information by clicking here: https://bit.ly/474sr7H

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    26 m
  • Made in America: Growing FilterBuy.com Into a $250 Million Business (Rerun)
    Oct 3 2025

    Ever wonder if you can truly compete with overseas manufacturing from right here in the U.S.? In this rerun episode, I sit down with David Heacock, CEO of Filterbuy.com. David shares how he grew a family business into a $250M powerhouse, all while keeping production entirely on U.S. soil.

    Listen in as David walks us through how he reverse-engineered a product line that could thrive domestically, why logistics are his real competitive advantage, and how he scaled from a rough startup phase to a massive manufacturing and distribution network. We also dive into his early bets on Amazon, his thoughtful approach to leadership, and what building a sustainable legacy looks like in today's shifting economy.

    You can find show notes and more information by clicking here: https://tinyurl.com/5av3vunf

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    1 h y 4 m
  • Rethinking AI, Ad Spend & Growth Strategy as a Founder
    Sep 26 2025

    Ever wonder how founders are actually using AI in their businesses—and in their lives—without getting lost in the hype? In this episode, I'm joined by Adam Callinan, founder of Pentane, to talk about how he's thinking differently about AI, growth, and performance in both business and life.

    Listen in as we dig into how AI is changing the SaaS founder experience, how to approach Q4 ad strategy rationally, and how to identify the invisible relationships in your marketing data. Plus, Adam shares what it's like working with a coach, how that's shaping his performance, and how he's balancing AI usage with well-being.

    You can find show notes and more information by clicking here: https://tinyurl.com/2s6uxvrw

    Interested in our Private Community for 7-Figure Store Owners? Learn more here.

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    51 m
  • Favorite Business Books, Influencers Ruining the Internet & Wealth Managers
    Sep 19 2025

    What do Palm Springs hot tubs, a six-month influencer experiment, and a stack of business books have in common? In this month's State of Play episode, I sit down with long-time friend and community member Bill D'Alessandro to unpack the latest in founder life, marketing trends, and entrepreneurial insights.

    Listen in as we reflect on the return of eComm Camp in 2026, share lessons from recent vacations with kids, and debate the state of influencer marketing. We also cover wealth management strategies, social content experiments, and what's currently on our reading lists.

    You can find show notes and more information by clicking here: https://bit.ly/4ghpbtz

    Interested in our Private Community for 7-Figure Store Owners? Learn more here.

    Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

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    58 m