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Kickstarter Wins, Manufacturing Nightmares and a Sink Brush That Broke the Internet: The YesECO Story with Jamie Phillips

Today I’m chatting with Jamie Phillips, founder of Yeseco, creator of the magnetic dish brush that completely changed the way thousands of people deal with their sink situation. His journey? Wild. Beautiful. Painful. Product-founder AF.

Jamie takes us through everything, including:
• the moment on a remote beach in Indonesia that changed his entire career
• why his first eco-friendly range worked but also didn’t work
• the messy truth of manufacturing a brand-new invention
• how he used Kickstarter to validate demand AND fund a very expensive mold process
• what 12,000+ customers taught him about product design
• why retail and DTC must work together (and how he balances both)
• his big mistakes, biggest lessons, and why perseverance beats everything
• what launching Version 2 looks like (spoiler: it’s live now)

Jamie is honest, generous, and gives you a real look at what actual product development looks like behind the scenes. If you’re a maker, product founder, wholesaler or inventor, you’ll want to take notes.

LINKS:
👉 Explore YesECO: https://yeseco.life

👉 Support the YesECO V2 Kickstarter: https://www.kickstarter.com/projects/yeseco/yeseco-v2

👉 Follow me on Instagram: @thelotco

If you want to build a profitable product business you LOVE (without the burnout and chaos), come join me inside my Roadmap to Profit program. Details at thelotco.com.au.

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

You’ve landed your dream retailer. Your products are on the shelf. Now what?
Most brands think their job is done once they’ve been stocked, but that’s just the beginning. In this episode, I break down the three stages of post-delivery success that turn a one-off wholesale order into consistent reorders (and loyal retail partners who sell your products for you).

You’ll Learn:
✨ Why getting stocked is just the start line, not the finish line
✨ How to support your retailers with marketing assets, education, and storytelling tools
✨ Simple ways to drive foot traffic and visibility for your stockists (without hurting your own online sales)
✨ How to build lasting relationships with buyers and retail staff that lead to repeat orders
✨ Why scarcity thinking is holding your brand back and how abundance thinking grows both sides

Mentioned in this Episode:

• Transform Your Wholesale Program: Learn how to get stocked (and stay stocked!) → thelotco.com.au/wholesale
  
  
• Free Wholesale Guide: Download your free copy →here https://thelotco.myflodesk.com/wholesaletips
  
  
• Book Mentioned: Unreasonable Hospitality by Will Guidara

Roadmap to Profit Program waitlist is here.

Join my Product Business Growth Club here.

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Welcome back to thelotco Business Podcast, I’m Melissa Robbins, your product-based business coach, retail strategist, and founder of thelotco.

After 25 years in the industry, I’ve seen behind the scenes of hundreds of brands and retailers and here’s what I know for sure: if your sales aren’t where you want them to be, it’s not your product.

Last week, we talked about why your product probably isn’t the problem when sales feel slow.
This week, we’re talking about the fix.

Because if you’re showing up online, posting Reels, and doing “all the right things,” but your sales still feel unpredictable it’s not because you’re bad at business. It’s because you’re relying on the wrong system.

In this episode, I dive into:

• Why Instagram is amazing for attention, but terrible for consistent sales
• The difference between visibility and conversion
• Why email marketing is your secret weapon for predictable profit
• How to set up simple systems that sell for you (even while you sleep)

I’ll also share stories from real founders who went from slow weeks to steady sales — all by turning email into their most profitable channel.

And I share real client stories of what changed when they shifted from posting more to building smarter systems.

If you’re ready to stop relying on algorithms and start building consistent, reliable sales this episode is your next step.

🎧 Tune in now and grab your freebie: 15 Ways to Drive Traffic to Your Website
.
And if you’re ready to make email your most profitable sales channel, join me for the Nail Your Email Marketing Live Series — we start Wednesday, November 5th! Details at thelotco.com.au/nailyouremail

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.