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In this episode, I’m pulling back the curtain on what really builds a thriving, profitable product-based business—and spoiler alert—it’s not just more Instagram reels or new packaging.

After decades in this industry, from fashion lecturer to founder, and coaching hundreds of creative entrepreneurs through my Roadmap to Profit program, I’ve identified the 7 key systems that separate profitable brands from the ones stuck in hustle-mode.

I call it thelotco Method, and today I'm sharing each of these systems with you—including how you can spot your weakest link and what to fix first.

You'll learn:

• Why vision (not just vibes) is the first system to set up
• What your brand really needs beyond a cute logo
• How pricing can make or break your entire business (even if your products are selling)
• Why relying on just one sales channel is risky
• How to attract traffic without burning out on content creation
• What numbers you actually need to know
• And the often-forgotten system that allows you to finally take a break (yes, really)

These are the systems that have helped my clients go from kitchen-table businesses to stocked-in-store and scaling with ease. If you’re done flying by the seat of your pants and ready to build something that actually pays you—this is for you.

🎧 Listen now and DM me @thelotco to tell me which system you're focusing on first.

✨ Want the full roadmap? My Roadmap to Profit program is now open—get access to the templates, coaching, and tools that help you build all 7 systems, without the overwhelm.
👉 FIND OUT MORE HERE

📚 Plus: Don’t forget to grab my free training: “How to Build a Thriving Product Business”

00:00 Introduction to Growing Your Product Business

00:46 The Seven Systems for a Profitable Business

02:19 System 1: Vision and Goals

03:59 System 2: Brand Foundations

05:27 System 3: Product and Pricing

06:51 System 4: Sales Channels

08:27 System 5: Marketing and Traffic

09:51 System 6: Money Management

11:38 System 7: Systems and Support

12:38 Conclusion and Next Steps

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

In today’s episode, I’m joined by Andrew from Mennie Brand—an art-inspired sock label that’s grown from humble garage beginnings to a wholesale brand with over 30 stockists and counting.

We recorded this before Andrew exhibits at his first-ever trade show: Life Instyle Melbourne. And let me tell you—we go deep on what it really takes (financially, mentally, and logistically) to step into this space for the first time.

You’ll hear:

• Andrew’s full cost breakdown for exhibiting at Life Instyle.
• How he’s preparing marketing materials, samples, and stand design with a super lean budget
• Why building strong relationships with current stockists has created surprising trade show support
• The fears, confidence wobbles, and smart choices that led him to say “now’s the time”
• His expectations for orders, ROI, and post-show follow-up strategies

If you’ve been tossing up whether a trade show is worth it for your brand—or wondering how on earth to pull it off without a giant team—this is the episode for you. And don’t worry, we’ll be back with Part 2 to hear how it all went!

🔗 Mentioned in this episode:
Mennie Brand → menniebrand.com
Life Instyle Melbourne → lifeinstyle.com.au

Access the 3 part Trade Show Bootcamp here.

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Ever looked at your brand and thought, “This just… doesn’t feel like me anymore”?

Yep, same. In this episode, I take you behind the scenes of my own rebranding wake-up call (hello five-year-old podcast cover 👋) and guide you through the emotional, visual, and strategic impact of being out of alignment with your brand.

Whether your product photos feel outdated, your Instagram bio makes you cringe, or you're attracting bargain hunters instead of dream customers—this one’s for you.

I’ll walk you through:

• The sneaky signs you’ve outgrown your brand (it’s not just a vibe—there’s strategy behind it)
• How small visual and voice tweaks can skyrocket your confidence and conversions
• The 4-step mini-brand audit to reconnect with your identity
• Why you don’t need a total rebrand to evolve - just a smart, soulful recalibration
• The journal prompt I use with clients to align their brand with their next-level business

This episode is part pep talk, part strategy, and 100% permission slip to grow.

🎧 Grab your notebook, your coffee (or in my case, your tea), and tune in. Let’s realign that brand energy and make sure it’s working for you, not against you.

👇 DM me @thelotco and tell me what brand shift you’re making this month!

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.