Zero Trust, Conferences, and Swag (982)

If you’ve ever had a client’s “other vendor” show up, hit a wall with your security tools, and then blame IT, this episode is for you. I share fresh stories from the field on using ThreatLocker to enforce guardrails, manage AI agents and VPN tools like Tailscale, and keep control of your 365 tenant and endpoints while still letting clients get work done. Then we shift into my recap of Channel Pro Defend and ThreatLocker’s Zero Trust World, talk cyber insurance requirements, hardened RMM and identity controls, and yes—take a fun detour into the best swag, socks, hats, and gear I picked up along the way. === Chapters 01:37 MB Systems Updates & How ThreatLocker Changes the Security Conversation11:02 Vendor Pushback, Client Guardrails, and AI/VPN Tools Under Zero Trust18:23 Why These Conferences: ChannelPro Defend, Zero Trust World, and Travel Load21:24 Zero Trust as the Default Security Model & From Theory to Execution24:52 Building Your Stack Around Real Incidents, Labs, and Cyber Hero Training28:14 ChannelPro Defend: Security, Profitability, and Bourbon Icebreaker Panel31:16 Networking Wins, Quotes from Griffin IT & Bell Tech, and MSP–Vendor Mix32:15 Swag Philosophy Shift: Food, Socks, Shirts, Hats, Pens, Tiles, and Mugs44:48 Studio Plans, Episode 1,000 Milestone, and Supporting the Show48:59 Florida Man ATM Jackpotting Story & Closing the Episode === Shout-Outs Danny Jenkins, ThreatLocker: https://www.linkedin.com/in/dannyjenkinscyber/Brian Weiss, iTech Solutions: https://www.linkedin.com/in/brianjweiss/Reagan Roney, SolvereOne: https://www.linkedin.com/in/reaganroney/Marissa Maldonado, Proda Technology: https://www.linkedin.com/in/marissamaldonadoproda/Frank Marino, Forthright Technology Partners: https://www.linkedin.com/in/frankmerino/Bradley Gross, Attorney: https://www.linkedin.com/in/bradleygross/Matthew Dwyer, Griffin IT: https://www.linkedin.com/in/matthew-dwyer-bb968b36/Ali Johnston, BelTech Services: https://www.linkedin.com/in/ali-johnston-a38a27220/ === Companies / Vendors / Products Mentioned Super Whisper: https://superwhisper.com/Tailscale: https://tailscale.comMicrosoft 365 (M365): https://www.microsoft.com/microsoft-365MSP Channel: https://msp-channel.comAcronis: https://www.acronis.comChannel Pro Defend (Channel Pro Network): https://events.channelpronetwork.com/in-person-events/Zero Trust World (ThreatLocker event): https://ztw.com/NinjaOne: https://www.ninjaone.comZaun: https://zaun.aiCork / Cork Cyber: https://www.corkinc.comInfima: https://www.infimasec.comCavelo: https://www.cavelo.com/Monjur: https://monjur.com/Kipling Secure: https://kiplingsecure.ai/Kaseya: https://www.kaseya.comLife360 Tile Tracker: https://amzn.to/3NDYq91N-able: https://www.n-able.comMSP Process: https://mspprocess.com === SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerTechnology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.