Host: Drew McClure Guest: Ryan Pereus Role: Founder, Owner, and CEO of Superhuman Prospecting Topic: Revolutionizing Cold Calling with the H2H (Human-to-Human) Method

In this episode of Zero to 5000, Drew McClure sits down with Ryan Pereus, the mastermind behind Superhuman Prospecting, a premier cold-calling outsourcing firm, and the creator of the innovative H2H method. Ryan shares his journey from college graduate to founder, exploring how he transformed traditional sales tactics into a trust-based, human-centered approach.

They dive into the nuances of cold calling in the 21st century, balancing assertiveness and authenticity, and the importance of belief transfer in sales. Ryan also discusses how adapting to market conditions, honing methodology, and building a mission-driven business have positioned Superhuman Prospecting as a leader in the B2B space.

Whether you’re an entrepreneur looking to scale or a sales professional eager to refine your skills, this episode offers actionable insights and a fresh perspective on sales and leadership.

1. The Human-to-Human Approach (H2H): Sales should prioritize building trust and fostering authentic connections rather than aggressive tactics.
2. Iterative Growth: Starting small, testing ideas, and adapting quickly were instrumental to Superhuman Prospecting’s success.
3. Balancing Assertiveness with Authenticity: Effective salesmanship involves confidently transferring belief in your product while respecting boundaries.
4. Positioning for the Future: Ryan emphasizes the importance of process improvement and market readiness over immediate revenue gains.
5. Overcoming Resistance in Sales: Strategies like tailored questions and structured frameworks can turn initial resistance into productive conversations.

• “The purpose of a cold call isn’t to sell the product; it’s to build trust and spark interest.”
• “You don’t have to lie to be the best salesperson. Trust is what drives long-term success.”
• “Position can be more important than revenue—build your process now so you’re ready when the market is.”

• Superhuman Prospecting Website: superhumanprospecting.com
• H2H Methodology and Book: Trust Call: h2hmethod.com
• Purchase Trust Call on Amazon: Amazon - Trust Call
• Ryan Pereus on LinkedIn: LinkedIn - Ryan Pereus

In this engaging episode of Zero to 5000, host Drew McClure sits down with Carrie Cook, the dynamic leader behind Ignite Funding and Preferred Trust Company. Carrie shares her incredible journey of rescuing two companies, transforming them into thriving enterprises, and navigating the complex worlds of private lending and self-directed custodianship. With insights into leadership, innovation, and adaptability, this conversation offers a masterclass for founders and executives alike.

1. The Dual Executive Role: Carrie took on the challenge of running two companies simultaneously, leveraging synergies to achieve remarkable growth for both organizations.
2. Rebuilding from Crisis: Ignite Funding, once $700K in debt, is now a multimillion-dollar success thanks to Carrie’s decisive leadership and willingness to make tough calls.
3. Trust Through Transparency: Carrie emphasized the importance of investor communication during crises, including hosting town halls and sharing unvarnished truths.
4. Efficiency Drives Scale: From pioneering electronic signatures in Nevada to building custom operational technology, Carrie showed how innovation powers efficiency and scalability.
5. The Power of People: Recognizing and maximizing employee potential is central to Carrie’s leadership philosophy, with unique strategies like physically relocating staff to spark new perspectives.

In this episode, Drew sits down with Juan Chavez, a multi-business entrepreneur based in Medellín, Colombia. Juan shares his inspiring journey from the failure of his first call center business to creating JMC Automotive Equipment, a thriving Inc. 5000 company. He also delves into his ventures in VIP concierge services and real estate investment. Juan reflects on hard-learned lessons about delegation, leadership, and overcoming self-doubt.

Listeners will gain practical insights into building systems, fostering a strong company culture, and navigating challenges with resilience. With a martial artist’s discipline and a visionary approach to business, Juan offers valuable advice on how to work on your business rather than in it.

If you’re a business owner or aspiring entrepreneur, this conversation will leave you motivated to embrace challenges and strategically scale your ventures.

1. Failures are Learning Opportunities: Juan’s first business failed due to lack of focus and unforeseen regulation changes. However, it laid the foundation for his later successes.
2. The Importance of Delegation: Start by offloading tasks you don’t enjoy or excel at to free up time for high-impact activities.
3. Foster a Positive Culture: Employees thrive when leaders provide support, clarity, and purpose in their roles.
4. The Pit of Despair in Learning: Recognizing and overcoming periods of self-doubt is essential in personal and professional growth.
5. Discipline and Resilience: Martial arts taught Juan valuable lessons in facing challenges head-on and staying the course.
6. Think Long-Term: While short-term strategies like SEO and paid ads fueled JMC’s growth, Juan is already planning for future scalability with private labeling.

• "You have to work on your business, not in your business." – Juan Chavez
• "What if it does work? Even a 1% chance of success can be worth it." – Juan Chavez
• "Leaders should provide the why behind every task—it fuels purpose and ownership." – Juan Chavez
• "We suffer more in imagination than in reality." – Seneca (shared by Drew)