Zach Lawless of Hyer Boots: Rebooting Heritage While Reviving a Legacy Brand
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Zach Lawless of Hyer Boots: Rebooting Heritage While Reviving a Legacy Brand
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On this episode of Banking on KC, Zach Lawless, owner of Hyer Boots, joins host Kelly Scanlon to discuss the company’s storied history, from its inception in 1875 with the original cowboy boot through its rise to prominence and finally to the brand’s revival in today’s market.
Tune in to discover:
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The origins of Hyer Boots in Olathe, Kansas, starting in 1875 and the invention of the iconic cowboy boot.
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The innovative business strategies of CH Hyer, including the introduction of mail-order catalogs for footwear, which propelled the brand to national fame.
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Zach’s journey to reclaim the trademark for Hyer Boots from Berkshire Hathaway, revitalizing the brand and bringing it back to the market.
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How Zach reintroduced the brand in a contemporary market.
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