ZERO to 100,000+ Followers In a Year: The TRUTH & PAIN You Don’t See - Katie Arnold

Katie Arnold is the founder of Peppermint, a luxury athleisure brand, and a solo entrepreneur who built her audience and business from the ground up. Starting with just £100, she grew a handmade product into 60,000 sales, scaled her presence on LinkedIn to over 100,000 followers in 18 months, and even bought her first property at 22. Alongside the growth came challenges, including burnout, hair loss, and the pressure of carrying a business alone.

In this episode Katie shares:

• The 3 LinkedIn strategies that took her from zero to 100,000 followers
• How she turned a £100 side hustle into a brand and a property investment
• What burnout taught her about sustainability and resilience
• Why documenting your journey builds trust, community, and opportunity
• A real conversation on growth, sacrifice, and building a brand with purpose