Jacob Lockwood joins Robin Johnson to unpack the reality of building a premium clothing brand in Britain at a time when most of the industry has outsourced its craft. Jacob explains how he turned his military needs into a business that now designs and manufactures high grade British smocks using Cordura, Harris Tweed and UK sourced materials.

He talks openly about the real cost of making things properly in the UK, the struggle to find skilled machinists, the shift in consumer mindset towards buying fewer but better items, and the pressure of scaling a product while refusing to compromise on quality. Jacob also shares how he built traction without an agency, the role of social media in driving demand, and his vision to grow a British brand that stands for durability, skill and long term value.

Key Topics Covered

• Building premium British smocks from military experience
• Why Jacob refused to outsource manufacturing overseas
• The rising demand for durable and long lasting clothing
• The challenge of sourcing UK materials and skilled labour
• The financial reality of British manufacturing
• How social media drives high intent customers
• How to build a brand through trust and product integrity
• Why British craftsmanship still matters
• Future plans for new product lines and expansion
• Personal lessons from building a business from scratch

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Yours for the Making with Robin Johnson is the podcast that celebrates creativity, craftsmanship, and the art of making. Hosted by Robin Johnson — founder of Johnson Bespoke and BBC presenter on The Travelling Auctioneers, The Restorers, Woodland Workshop — this podcast dives into the stories of makers from all walks of life. From woodworkers, metal fabricators, and chefs to artists, designers, and hobbyists, each episode offers real conversations with the people behind the things we love.

Whether you're a hands-on creative, aspiring artisan, or simply curious about how things are made, this podcast offers inspiration, insight, and practical wisdom. Expect behind-the-scenes stories, lessons in process and passion, and a celebration of the maker movement in all its forms.

Subscribe now and follow Yours for the Making wherever you listen to your favourite podcasts.

Key Moments:

00:00 Introduction to Jacob and the story behind Lockwood Premium British Smocks

2:11 How military experience shaped his design philosophy

4:18 Why consumers are shifting towards premium clothing

7:35 The true cost and difficulty of British manufacturing

10:24 The challenge of finding skilled British makers

13:38 When a brand must slow down to protect quality

14:10 The role of social media in attracting loyal buyers

22:40 Why he refuses to compromise on materials

34:32 Future product plans and ambitions for the brand

37:50 Lessons Jacob learned while building the business

1:06:45 The wider impact of UK manufacturing on the economy

1:08:07 Final thoughts and Jacob’s long term vision

James Burtt joins Robin Johnson to share his remarkable journey from a failed radio presenter and cabaret singer to becoming one of the UK’s leading podcast producers. Having launched almost 200 shows—with 98% charting on iTunes—James reveals the strategies behind creating, growing, and monetising successful podcasts.

He breaks down why podcasting is the most underused marketing tool for businesses, how authenticity drives long-term results, and why most creators quit before the breakthrough. From early missteps in radio to building Phonic, a thriving podcast production agency, this episode is packed with straight-talking advice for creators, entrepreneurs, and brands who want to stand out through storytelling.

Key Topics Covered

• How James turned failure in radio into podcast success
• The early mistakes that shaped his career and business mindse
• The real reason most podcasts fail before episode seven
• How to monetise a podcast without relying on ads
• Building brand authority and trust through consistent content
• The importance of guest selection and audience alignment
• Behind-the-scenes of launching 189 charting shows
• Advice for aspiring podcasters: start now, get perfect later

Enjoying the show?

Leave a review, follow us, and share the episode with a fellow maker. New episodes every week with artists, designers, craftsmen and creators from around the world.

Yours for the Making with Robin Johnson is the podcast that celebrates creativity, craftsmanship, and the art of making. Hosted by Robin Johnson — founder of Johnson Bespoke and BBC presenter on The Travelling Auctioneers, The Restorers, Woodland Workshop — this podcast dives into the stories of makers from all walks of life. From woodworkers, metal fabricators, and chefs to artists, designers, and hobbyists, each episode offers real conversations with the people behind the things we love.

Whether you're a hands-on creative, aspiring artisan, or simply curious about how things are made, this podcast offers inspiration, insight, and practical wisdom. Expect behind-the-scenes stories, lessons in process and passion, and a celebration of the maker movement in all its forms.

Subscribe now and follow Yours for the Making wherever you listen to your favourite podcasts.

Key Moments:

00:00 – Robin introduces podcast producer James Burtt

03:25 – From failed radio presenter to discovering podcasting

05:55 – How Phonic was born during the pandemic

07:18 – How to monetise a podcast without ads

12:15 – The power of guest selection and tactical networking

17:22 – Why you don’t need fancy equipment to start a podcast

21:41 – Lessons from Steven Bartlett and Joe Rogan’s rise

26:45 – Why most creators give up too soon

30:45 – The importance of authenticity in building an audience

39:00 – How to choose the right guests for long-term growth

46:49 – Advice for aspiring podcasters: define your version of success

53:36 – The truth about content quality and audience fit

56:39 – Life advice: stickability, consistency, and learning your craft

1:00:49 – Why persistence always wins

In this episode of Yours for the Making, Robin Johnson sits down with tree surgeon, timber framer, and chainsaw instructor James Vann for a grounded, unfiltered conversation about the life of a modern woodsman. From growing up on a Kent farm to working across Europe in forestry and learning the craft of timber framing, James has built a life around the forest.

He talks about the danger and discipline of felling trees, the devastation of ash dieback, and the importance of sustainable woodland management. The conversation dives into deer stalking, ethical hunting, the use of local timber, and the undervalued nature of tree work as a trade. This is an honest portrait of a man who lives by the seasons, works with nature, and finds meaning in hard work, good tools, and doing things properly.

Key Topics Covered

• How James built a life around forestry and woodcraft
• Growing up on a farm and starting a firewood business at 15
• Working in forestry across Europe and learning global approaches to woodland management
• The dangers and unpredictability of tree surgery and felling ash dieback trees
• The moral dilemmas of felling old trees in modern landscaping
• Deer stalking and sustainable hunting for food and forest balance
• The challenges of competing with imported timber
• The value of local woodland management and native species
• Timber framing and building with green wood
• The undervalued culture of forestry and manual trades in the UK
• Lessons in focus, skill mastery, and self-reliance

Enjoying the show?

Leave a review, follow us, and share the episode with a fellow maker. New episodes every week with artists, designers, craftsmen and creators from around the world.

Yours for the Making with Robin Johnson is the podcast that celebrates creativity, craftsmanship, and the art of making. Hosted by Robin Johnson — founder of Johnson Bespoke and BBC presenter on The Travelling Auctioneers, The Restorers, Woodland Workshop — this podcast dives into the stories of makers from all walks of life. From woodworkers, metal fabricators, and chefs to artists, designers, and hobbyists, each episode offers real conversations with the people behind the things we love.

Whether you're a hands-on creative, aspiring artisan, or simply curious about how things are made, this podcast offers inspiration, insight, and practical wisdom. Expect behind-the-scenes stories, lessons in process and passion, and a celebration of the maker movement in all its forms.

Subscribe now and follow Yours for the Making wherever you listen to your favourite podcasts.

Key Moments:

00:00 – Robin introduces James Vann, a craftsman of the forest

02:00 – Starting a firewood business as a teenager and learning through graft

03:16 – Working abroad and discovering a global community of foresters

05:38 – The dangers and discipline of tree surgery

07:59 – Understanding and managing ash dieback in British woodlands

11:00 – The role of deer in forest health and biodiversity

13:40 – Hunting in Australia and the ethics of sustainable hunting

17:45 – Butchering, processing, and cooking wild game

21:00 – How hunting changed James’s relationship with food

32:35 – Shifting from furniture making to timber framing

34:20 – Milling, framing, and building with local oak

37:05 – The moral conflict of felling healthy trees

41:06 – The obsession with imported timber and monoculture forestry

44:17 – Chestnut coppicing, undervalued crafts, and the cost of cheap timber

47:11 – Why forestry work is undervalued and misunderstood

50:28 – Competing with European oak and imported timber

53:50 – Moving into training and forestry...

In this episode of Yours for the Making, Robin Johnson speaks with furniture maker and educator Jarrad Belton, known as the “worker of wood”. Jarrad shares his journey from leaving college unsure of his path to discovering carpentry, mastering timber machining, and retraining as a fine furniture maker. He opens up about the reality of working in an undervalued trade, the discipline it takes to master hand tools, and why passion must come before profit in any creative career.

Jarrad discusses sustainability in timber sourcing, the ethics of using tropical hardwoods, and how he teaches new makers to respect their materials from forest to finished form. The conversation explores the delicate balance between creative ambition and commercial reality, the challenge of developing a unique design identity, and the enduring joy of working with your hands.

Key Topics Covered

• Jarrad’s journey from carpentry to fine furniture making
• Why passion outweighs profit in craft careers
• Sustainability and the ethics of timber sourcing
• The importance of using native species and understanding tree ecology
• Teaching the next generation of furniture makers at Farnham School
• The value of exhibitions and building reputation through word of mouth
• Balancing hand tools with machine efficiency
• Finding your creative voice and developing a recognisable style
• The discipline and satisfaction of working with raw materials
• Lessons on self-worth, pricing, and not underselling your craft

Enjoying the show?

Leave a review, follow us, and share the episode with a fellow maker. New episodes every week with artists, designers, craftsmen and creators from around the world.

Yours for the Making with Robin Johnson is the podcast that celebrates creativity, craftsmanship, and the art of making. Hosted by Robin Johnson — founder of Johnson Bespoke and BBC presenter on The Travelling Auctioneers, The Restorers, Woodland Workshop — this podcast dives into the stories of makers from all walks of life. From woodworkers, metal fabricators, and chefs to artists, designers, and hobbyists, each episode offers real conversations with the people behind the things we love.

Whether you're a hands-on creative, aspiring artisan, or simply curious about how things are made, this podcast offers inspiration, insight, and practical wisdom. Expect behind-the-scenes stories, lessons in process and passion, and a celebration of the maker movement in all its forms.

Subscribe now and follow Yours for the Making wherever you listen to your favourite podcasts.

Key Moments:

00:00 – Robin introduces Jarrad Belton and his early start at English Woodlands

02:00 – How carpentry replaced a career in motorbike mechanics

04:25 – Retraining in furniture making and finding purpose in craft

07:05 – Why apprenticeships and furniture courses are disappearing

16:00 – The sense of community in traditional craft

17:30 – Jarrad’s design philosophy and inspiration from nature

20:00 – Timber ethics and the dangers of unsustainable forestry

24:00 – Lessons from French silviculture and biodiversity in woodlands

39:00 – Starting a furniture business and learning the value of your time

44:15 – The struggle for recognition as an independent maker

54:11 – How to price work without underselling your craft

58:41 – Comparing craftsmanship to car making and industrial design

1:02:48 – Designing for nature and impermanence

1:04:08 – The challenge of originality and creative identity

1:08:05 – Lessons from sculptor Philip Walker on aesthetics and intuition

1:10:04 – Balancing machines and hand tools in modern furniture making

1:13:33 – Teaching apprentices...

In this episode of Yours for the Making, Robin Johnson speaks with George Marshall, the photographer behind some of the most iconic BMX and cycling images of the past two decades. From shooting for brands like Rapha, Specialized and Trek to documenting riders at Battle of Hastings and beyond, George shares stories from the frontline of action photography.

He reflects on his transition from BMX to road cycling, his time launching Team Sky and his filmmaking expeditions with Royal Enfield — including a three-month survival shoot in Antarctica. George opens up about the realities of freelancing, financial struggles, and the sacrifices behind creative success. He also shares practical advice for young photographers on patience, resilience and staying passionate even when progress feels slow.

Key Topics Covered

• How George Marshall became one of the UK’s leading cycling photographers
• The story behind The Albion magazine and its legacy in BMX culture
• What it’s really like to shoot for major brands like Rapha and Trek
• Lessons from three months filming in Antarctica with Royal Enfield
• The connection between mental health, creativity and adventure
• The importance of persistence in the photography industry
• Balancing family life with a demanding creative career
• Why passion and hard work still matter more than luck or timing

Enjoying the show?

Leave a review, follow us, and share the episode with a fellow maker. New episodes every week with artists, designers, craftsmen and creators from around the world.

Yours for the Making with Robin Johnson is the podcast that celebrates creativity, craftsmanship, and the art of making. Hosted by Robin Johnson — founder of Johnson Bespoke and BBC presenter on The Travelling Auctioneers, The Restorers, Woodland Workshop — this podcast dives into the stories of makers from all walks of life. From woodworkers, metal fabricators, and chefs to artists, designers, and hobbyists, each episode offers real conversations with the people behind the things we love.

Whether you're a hands-on creative, aspiring artisan, or simply curious about how things are made, this podcast offers inspiration, insight, and practical wisdom. Expect behind-the-scenes stories, lessons in process and passion, and a celebration of the maker movement in all its forms.

Subscribe now and follow Yours for the Making wherever you listen to your favourite podcasts.

Key Moments:

00:00 – Introduction and George’s early life in BMX

05:00 – Shooting local legends and community stories in Hastings

10:30 – How BMX led to photography and The Albion magazine

18:00 – Working with global brands like Rapha, Trek and Specialized

23:30 – Transitioning from BMX to road cycling and launching Team Sky

30:00 – Building a photography career from scratch

36:00 – The pressures and realities of freelance creative work

43:00 – The story behind the Croydon Warrior photo

50:00 – Life lessons from shooting extreme events

58:00 – Filmmaking with Royal Enfield and the Antarctica expedition

1:05:00 – Navigating storms and survival at the South Pole

1:10:00 – The mindset of staying calm under pressure

1:15:00 – Mental health, motivation and self-doubt in creative work

1:20:00 – Advice for young photographers and choosing a niche

1:27:00 – Final reflections and closing thoughts

In this episode of Yours for the Making, Robin Johnson sits down with Dean Boyd, co-founder of Emberleaf Workshops, to explore the precision, patience and philosophy behind high-end bespoke knife making. From military roots to mastering metallurgy, Dean shares how he built one of Britain’s leading custom knife workshops, creating blades from mammoth ivory, meteorites and powder-forged steels designed at a molecular level.

Dean explains how Emberleaf grew from a two-man shed operation into a thriving business crafting heirloom-quality knives for collectors, bushcrafters and military units. He discusses the science behind blade geometry and metallurgy, the challenge of training new bladesmiths, and his mission to leave behind a legacy business that outlives him. The conversation also touches on military craftsmanship, safety culture, business growth, and the mental resilience required to run a creative manufacturing company in modern Britain.

Key Topics Covered

• The evolution of Emberleaf Workshops from a military hobby to a leading knife brand
• The science of knife making, from powder metals to cryogenic hardening
• The art of bushcraft knives and their purpose in survival and comfort
• The role of precision engineering in modern bladesmithing
• Working with rare materials such as mammoth ivory and meteorite
• Balancing traditional craftsmanship with CNC, laser and 3D printing technology
• Legacy, training and the challenges of passing down traditional skills
• The safety standards and discipline behind a high-risk trade
• Business growth, apprenticeships and finding the right people
• Advice for young makers on patience, stress and long-term success

Enjoying the show?

Leave a review, follow us, and share the episode with a fellow maker. New episodes every week with artists, designers, craftsmen and creators from around the world.

Yours for the Making with Robin Johnson is the podcast that celebrates creativity, craftsmanship, and the art of making. Hosted by Robin Johnson — founder of Johnson Bespoke and BBC presenter on The Travelling Auctioneers, The Restorers, Woodland Workshop — this podcast dives into the stories of makers from all walks of life. From woodworkers, metal fabricators, and chefs to artists, designers, and hobbyists, each episode offers real conversations with the people behind the things we love.

Whether you're a hands-on creative, aspiring artisan, or simply curious about how things are made, this podcast offers inspiration, insight, and practical wisdom. Expect behind-the-scenes stories, lessons in process and passion, and a celebration of the maker movement in all its forms.

Subscribe now and follow Yours for the Making wherever you listen to your favourite podcasts.

In this episode of Yours for the Making, Robin Johnson speaks with Joe Perkins, one of Britain’s leading garden designers and three-time Chelsea Flower Show gold medallist. Joe shares the behind-the-scenes reality of the 18-day build at Chelsea, his collaboration with the King’s Trust, and how garden design is evolving to meet the challenges of climate change and sustainability. From designing resilient landscapes in Tunisia to creating inclusive public spaces at Sheffield Park, Joe reveals how creativity, ecology and craftsmanship combine in modern landscape design.

Listeners will gain insight into the design process, the emotional depth of working on war cemeteries, and practical advice for transforming home gardens into green, vibrant spaces.

Key Topics Covered

• Behind the scenes of the Chelsea Flower Show and the 18-day build
• How Joe Perkins designed a garden for the King’s Trust
• The growing importance of sustainable and climate-resilient design
• The emotional and technical challenges of designing war cemeteries
• The value of collaboration between designers, makers and craftspeople
• Ecological planting and the role of fungi and native species
• Joe’s advice for young designers starting out
• Practical tips for improving your own garden

Enjoying the show?

Leave a review, follow us, and share the episode with a fellow maker. New episodes every week with artists, designers, craftsmen and creators from around the world.

Yours for the Making with Robin Johnson is the podcast that celebrates creativity, craftsmanship, and the art of making. Hosted by Robin Johnson — founder of Johnson Bespoke and BBC presenter on The Travelling Auctioneers, The Restorers, Woodland Workshop — this podcast dives into the stories of makers from all walks of life. From woodworkers, metal fabricators, and chefs to artists, designers, and hobbyists, each episode offers real conversations with the people behind the things we love.

Whether you're a hands-on creative, aspiring artisan, or simply curious about how things are made, this podcast offers inspiration, insight, and practical wisdom. Expect behind-the-scenes stories, lessons in process and passion, and a celebration of the maker movement in all its forms.

Subscribe now and follow Yours for the Making wherever you listen to your favourite podcasts.

In this episode of Yours for the Making, Robin Johnson sits down with Andrea Felice, the Italian-born furniture maker behind Andrea Felice Bespoke Furniture. Andrea blends traditional joinery with sculptural design, creating handcrafted pieces that balance artistry, craftsmanship, and functionality.

He shares his journey from his family’s furniture business in Italy to building a bespoke studio in London, his collaborations with designers like Rebecca James, and the challenges of preserving artisan skills in a world dominated by mass production and CNC machines. Andrea also opens up about the pressures of running a small workshop, the role of tools in inspiring design, and why patience and persistence remain essential for anyone entering the trade.

Key Topics Covered

• Andrea Felice’s journey from Italy to London and starting his own studio
• The balance between artistic integrity and financial survival in furniture making
• Challenges of scaling a small artisan business
• The value of prototyping and one-off projects
• The future of bespoke craftsmanship in a technology-driven world
• The role of tools as inspiration and creative drivers
• Work-life balance and managing client relationships
• The skills gap in joinery and the importance of apprenticeships
• Collaboration with designers and creating unique collections
• Advice for young people entering woodworking and furniture design

Enjoying the show?

Leave a review, follow us, and share the episode with a fellow maker. New episodes every week with artists, designers, craftsmen and creators from around the world.

Yours for the Making with Robin Johnson is the podcast that celebrates creativity, craftsmanship, and the art of making. Hosted by Robin Johnson — founder of Johnson Bespoke and BBC presenter on The Travelling Auctioneers, The Restorers, Woodland Workshop — this podcast dives into the stories of makers from all walks of life. From woodworkers, metal fabricators, and chefs to artists, designers, and hobbyists, each episode offers real conversations with the people behind the things we love.

Whether you're a hands-on creative, aspiring artisan, or simply curious about how things are made, this podcast offers inspiration, insight, and practical wisdom. Expect behind-the-scenes stories, lessons in process and passion, and a celebration of the maker movement in all its forms.

Subscribe now and follow Yours for the Making wherever you listen to your favourite podcasts.

Key Moments:

00:00 – Robin introduces Andrea Felice and his hybrid artisan approach

02:00 – Merging traditional training with sculptural design

05:30 – Complex projects and the value of prototyping

08:40 – Why bespoke work costs more than mass production

14:00 – CNC machines versus traditional craftsmanship

18:20 – Growing up in an Italian furniture-making family

22:50 – Starting a business in London and surviving the 2008 downturn

29:00 – Gentrification and the loss of artisan workshops in London

32:40 – The lasting value of handcrafted furniture

35:20 – Running a business with a partner and dividing responsibilities

43:00 – Work-life balance, filtering clients, and reducing stress

53:00 – The skills gap in joinery and training apprentices

1:02:00 – Sources of inspiration from tools, materials, and nature

1:08:40 – Collaboration with designer Rebecca James and their collection

1:15:00 – The obsession with tools and workshop life

1:18:30 – Andrea’s advice for aspiring woodworkers: patience and persistence