You're Not Behind — The Uncertainty Is the Hard Part

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In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss why many podiatrists feel stuck after leaving the structured path of school and training, and how uncertainty—not lack of tactics—keeps them from improving marketing or changing their practice. They explore the “busy but broke” paradox of full schedules with thin margins, the compounding costs of inaction (such as outdated websites and poor patient mix), and the value of making fears specific by attaching real numbers to decisions, such as running Google Ads.

They note that fear often includes looking foolish or admitting you need help, and emphasize that there’s no secret formula or copy-paste playbook—only fundamentals applied to each market. They encourage listeners to take one concrete action now, such as updating a Google Business Profile or building a strong page for one key service, and invite them to share the podcast and leave a rating.

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