Your payments strategy is essential for mobile and international success with Adyen's Brian Mapley

Payments are a part of eCommerce that's easily ignored - just leave it to the finance team. But they really shouldn't be ignored. Sorting out your payments systems and strategy can have a fundamental impact on your business growth. Increasing conversions by giving the customers the options they want, making mobile payment straightforward, enabling overseas success AND giving you data you can use to further personalise communications. Our host's Phill Kay from Segmentify and Chloe Thomas from eCommerce MasterPlan are joined by Adyen's Brian Mapley to make this seemingly complex topic simple.