Your Q4 Retail Marketing Plan (PR, email, ads, social) That Works!

Will your Q4 plan make or break your Christmas sales?

I’m Catherine Erdly, drawing on 25 years in retail trenches, and this episode of the Resilient Retail Game Plan podcast is your hands-on guide to prepping a joined-up Q4 marketing plan.

Featuring insights from PR guru Rosie Davis Smith, email strategist Katie Farrell, ad creative powerhouse Narada McCoy, and social storytelling pro Emily Hansen.

We cut past the shiny distractions to give you product business advice you can bank on, including practical inventory management tips, cash flow strategies for indie retailers, and bite-size marketing moves that punch above their weight.

Whether you’re chasing a Black Friday bounce or looking to scale your product business without burning out, you’ll get a real-world playbook—no jargon, no hype.

Why listen?

• Build a Q4 campaign that links PR, email, paid ads, and social to tell a story customers remember
• Land genuine press coverage (gift guides included) even if PR feels alien
• Craft emails that sell when you’re too busy to write another draft in December
• Squeeze more margin out of seasonal ads—and shift your budget like a pro
• Batch social content in one afternoon so you’ve always got stockroom-fresh posts, even in peak chaos
• Spot (and dodge) the biggest cash flow traps retailers fall into at peak

Let’s connect: DM me @resilientretailclub on Instagram with your favourite takeaway or guest suggestion for a future podcast episode. Don’t forget to follow, rate, and review the Resilient Retail Club podcast in your favourite retail podcast UK app.

And if you want fresh industry insight, check out my Forbes articles on retail trends - https://www.forbes.com/sites/catherineerdly/