Behold - the critical process of identifying your **Best Buyer**.

Finding the right customer is more about their specific characteristics and mindsets than just the product itself. Narrow your focus to the clients who will provide the highest return with the least friction.

Key Concepts & Definitions

Your Best Payday: The specific activity or deliverable you provide that scores highest (on a scale of 1–5) across five criteria: high net profit, energizing to perform, easy to sell, easy to fulfill, and sustainable.

Your Best Price: Also referred to as the "perfect price," this is the amount you *want* to be paid for your service, assuming your best buyer is comfortable paying it.

The "Pay After Results" Challenge: A mental exercise where you determine what traits a client must have for you to agree to be paid only after they see results.

Profile of a Best Buyer

Frank Kern uses his own "Private Client Group" as an example to illustrate the three types of criteria needed to identify a top-tier customer:

1. Relevant Characteristics

These are the tangible traits a client must possess to ensure success:

Successful Business Owner: They must already have an established business, rather than being a beginner or corporate executive.

Has "Hit a Ceiling: They want to grow but are currently overwhelmed by too many projects or staff.

Deployable Assets: They should already have existing traffic, a customer list, an email list, or a social media following (momentum).

2. Shared Mindsets

Success requires being mentally aligned with your client. Kern looks for:

Lover of Direct Response Marketing: hey must view advertising as an opportunity and an investment, not an expense.

Abundance Thinker: They expect good things to happen and are willing to invest a dollar to get two dollars back.

Lover of Elegant Simplicity: They believe in the "1% principle"—that a tiny fraction of activities drives the majority of results—and want to strip away the "fat" from their business. ---

AI can now think like a seasoned marketing consultant. Watch the new AI called "Director of Sales" analyze my entire business to find the one singular move that generates maximum revenue immediately.

[Context Block] In this video, we demonstrate Autonomous Strategic Reasoning. This is a fancy way of saying we get to see how AI literally analyzes a current business and thinks strategically just like a seasoned direct response consultant.

This is much different than what you see with most AI out there. Most AI will just use generic pattern recognition to give you a bunch of ideas that "match" what it thinks you're looking for.

The new Director of Sales AI from oJoy.ai analyzes your specific objective, constraints, and marketing assets (list size, offer, timeframe) to find the one singular action that will move the needle the most. You will see it audit a live business, ignore the low-value distractions, and prescribe a tailored campaign to generate maximum sales in the next 7 days. And then you will see it actually create the very campaign that it prescribes.

🔥 Get the AI that finds your biggest opportunity (Free Trial): https://oJoy.ai

👉 Watch Next: AI Finds $22MM Hook In 3 Minutes https://youtu.be/-G9KQBjLkiU?si=CigsZ-CLDtMeueUZ

[Timestamps]
0:00 - Who this is NOT For
2:55 - The "Director of Sales" AI
4:00 - What To Give The AI (So it can do a good job)
9:00 - The Diagnosis: Finding the "One Singular Thing"
13:10 - The Strategy: Creating A New "Best Month" Campaign
15:45 - Execution: Using Project Shepherd to Write the Campaign
25:00 - The "Tone Transfer" (Training AI to write like a seasoned copywriter)

#FrankKern #AIStrategy #BusinessGrowth #oJoyAI

Are you doing "all the stuff" in your business—selling dozens of offers, managing endless promotions, and feeling like you're on a constant hamster wheel? It's time to stop doing a million different things and start leveraging one big thing.

In this replay of the debut episode, Frank Kern shares a personal breakthrough from 2016 that transformed his business model. By digging through eight years of sales data, he discovered a "hidden jewel": a simple newsletter program he once considered a failure had actually generated nearly $3 million with minimal effort.

Frank introduces the Best Payday framework, a system designed to help you identify the specific offer in your business that provides the highest net profit with the greatest personal fulfillment.

Key Takeaways from This Episode:

The "Hamster Wheel" Trap: Why many successful entrepreneurs feel unfulfilled despite making money, and how to break the cycle of constant product launches.

Defining Your Best Payday: It isn't just about the biggest check; it's about finding the "deliverable" that hits the sweet spot of profit, ease, and personal energy.

The Power of Continuity: How Frank turned a "failed" $297/month newsletter into a $522,000/month recurring revenue engine.

The 6-Point Scoring System: Frank walks through the criteria to audit your own offers:

Net Profit: Is the take-home pay worth the effort?

Energizer Factor: Does doing the work charge your batteries or drain them?

Ease of Delivery: How simple is it to fulfill the promise to the customer?

Ease of Sale: Can it be sold without a high-pressure, complex pitch?

Sustainability: Could you happily do this for the next 25 years?

Replication/Automation: Can you bring in a team or systems to scale it?

Mentioned in This Episode:

The Best Payday Worksheet: Follow along with the framework used in this episode by downloading the worksheet at http://FrankKern.com/1.