Your Next Buyer Is an AI ft. Toni Dos Santos
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Your Next Buyer Is an AI ft. Toni Dos Santos
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In today's episode, I chat with Toni Dos Santos, AI GTM strategist and trainer, about building trust-first outbound strategies that combine inbound content with AI-powered targeting.
We explore his creative campaign for a music booking agency that used Clay agents to track venue program releases, filter for matching artists, and trigger personalized outreach 3 months later, generating a 25% reply rate and 5 quotes in one week versus 6 months of traditional efforts. Toni shares his journey from banking to lemlist to building Booska (a social listening tool with Clay webhook integration), why intent signals from competitor mentions convert better than cold outreach, and his prediction that ChatGPT's app store will democratize GTM engineering for 800 million users. We discuss why LLMs are the new customer (alongside humans), the importance of prompt engineering before learning tools, and Toni's philosophy that strategy must come before tactics, even the best Clay tables won't work without clear positioning.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:26) What an AI GTM Strategist Does and Client Focus
(02:27) The Engagement Process: Strategy First, Tools Second
(05:22) Creative Campaign: Music Booking Agency Success Story
(08:59) Old Industries Getting Mind-Blown by Variables
(10:46) Journey from Banking to lemlist to Building Booska
(12:52) Why Intent Signals Beat Cold Outreach Every Time
(13:58) Future Predictions: ChatGPT Democratizing GTM Engineering
(16:18) The iPhone App Store Moment for AI Tools
(18:29) LLMs as Your New Customer (Answer Engine Optimization)
(20:23) Advice: Learn Prompting Before Tools, Strategy Before Tactics
(22:15) Closing and Contact Information
🔗 CONNECT WITH TONI
👥 LinkedIn
📧 Substack
🔗 CONNECT WITH SAURAV
🎥 YouTube Channel
🐦 X (Twitter)
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
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