What does MrBeast know about personal branding that most entrepreneurs don’t?

In this special episode—recorded live from the Toastmasters Youth Summit 2025—I’m sharing the marketing and mindset strategies that helped MrBeast go from a 13-year-old kid with a camera to building a billion-dollar brand. And the best part? These same strategies can work for YOU (no private island giveaways required).

Whether you’re a content creator, coach, speaker, or small business owner, this episode will help you get clear on your personal brand, attract aligned followers, and build something EPIC online—by being unapologetically you.

🔥 What you'll learn in this episode:

• How MrBeast used YouTube to create massive impact and income
• The personal branding elements that separate influencers from icons
• Why showing your face (and your flaws) is the real magic
• The key to staying consistent without being someone you're not
• How to build trust and visibility by being real, not perfect

✨ This talk is full of practical tips, real talk, and a big dose of encouragement—especially for mission-driven entrepreneurs who want to grow a brand that’s both powerful and personal.

Timestamps:
00:00 – Welcome + Youth Summit intro
04:45 – What is personal branding (and why does it matter)?
06:05 – MrBeast’s early YouTube days
07:30 – Embracing your “cringey” content phase
08:15 – How reinvestment fuels real growth
09:20 – Elements of a magnetic personal brand
11:30 – Visual branding + being seen
12:35 – Your vibe, your voice, your edge
14:10 – Authenticity vs. perfection
16:00 – Why people buy from imperfect people
17:45 – Questions to define your personal brand
19:00 – Turning your story into your superpower

💻 Want help creating a personal brand that actually feels like you?
DM me or book a free consult at sherrysutton.com

📺 Watch the full episode here and don’t forget to subscribe for more real talk on marketing, mindset, and growing a business that matters.

🎙️ Also available on your favorite podcast platform!

XO,
Sherry, Your Marketing Mentor

Does marketing always fall to the bottom of your to-do list—even though you know how important it is for growing your business?

You're not alone. In this episode of Your Marketing Mentor, I’m sharing simple, doable habits that will help you fit marketing into your routine without stress, burnout, or overthinking.

If you’ve ever found yourself staring at a blank screen or spending hours scrolling for inspiration (but still not posting anything)… this episode is for you. 🙋‍♀️

I’ll walk you through small shifts that make a big difference—like starting your day with connection, keeping a running list of content ideas, batching content without the pressure to be perfect, and creating quick, authentic content on the fly (yes, even from the Target parking lot 💁‍♀️).

💡 Here’s what you’ll learn:

- How to build marketing into your daily routine

- My favorite tools for batching and repurposing content

- The mindset shift that helped me ditch perfection and stay consistent

- Easy, behind-the-scenes content ideas that don’t take extra time

- Why quick, imperfect content often outperforms polished posts

Marketing doesn’t have to be hard. It’s just about showing up consistently, with heart and intention. ❤️

✨ Want support creating a marketing strategy that actually works for you (and your life)? Head to https://sherrysutton.com to book a free consult. I’d love to help you simplify your strategy and create a plan that feels natural.

And don’t forget to subscribe, leave a review, and share this episode with your business besties!

XO,
Sherry
Your Marketing Mentor

Learn more about me at sherrysutton.com

Do you feel like social media is more stressful than successful?
You’re not alone—so many of my clients feel completely overwhelmed when it comes to using social media to grow their business. And honestly? I used to feel the exact same way.

This talk was part of a special event hosted by NAIFA (the National Association of Insurance and Financial Advisors) in March 2025. It was such an honor to speak to a room full of mission-driven financial pros who are doing incredible work in their communities.

💖 Special shoutout to Mary Lyons (aka ‪@thewealthwoman‬ ) for inviting me to speak—you're the absolute best and I’m so grateful for the opportunity.

If you've ever:

Wondered which platform you should be on

Felt like you’re talking to no one online

Posted something and immediately cringed

Avoided social media because it feels like a time suck...

Then this training is for you. 🙌

You’ll walk away knowing: ✅ How to get clear on who your audience really is
✅ Where to show up (and where NOT to)
✅ Why consistency beats perfection
✅ How to build engagement without being weird
✅ And how to fall in love with AI as your marketing BFF

This was one of my favorite talks to give because I know how much this stuff can weigh on business owners. But marketing doesn’t have to feel heavy—and I’m here to show you how to make it fun, effective, and totally you. 💃

✨ This presentation was part of the NAIFA March 2025 speaking event.
Watch now to start building your personal brand with heart—and without the hustle.

👉 Don’t forget to subscribe for more value-packed episodes just like this.