Your Marketing Is Too Selfish — Let’s Fix It.

If your marketing looks great but isn’t bringing in the right clients, there’s a good chance it’s built for your ego—not your audience. In this episode of Making Creative Marketing, we break down what “selfish marketing” really looks like and how to shift into customer-focused content that actually converts.

In this episode of Making Creative Marketing, we talk about why so many business owners—contractors, dentists, med spas, interior designers, and creatives—unknowingly build selfish marketing that reflects their personal preferences instead of what their customers actually need to see and feel.

We unpack the difference between aesthetics-driven marketing and data-driven, customer-focused marketing, and why your logo, colors, polished content, and carefully curated brand shoots aren’t enough if your ideal clients don’t see themselves in your messaging. From overly scripted videos to perfectly staged photo shoots that never touch the real customer journey, we explore how ego quietly shapes your content—and quietly kills your results.

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