Your Logo Doesn’t Matter (At Least Not How You Think)

What do airplane coffee and corporate logos have in common? Both might leave a bad taste if you're not paying attention. In this episode, Clay and Luke challenge one of branding’s sacred cows: the logo. Are logos completely dead? Not quite. But in an AI-saturated world where customers search by problem, not by brand, your logo is no longer your lead engine. From bad airport lattes to rebranding gone wrong, they unpack why experience is the new differentiator and how to actually stand out without a shiny redesign.

Tune in to Learn:
☕️ Why logos no longer lead the customer journey
☕️ The real reason people choose your business (hint: it’s not your color palette)
☕️ When a rebrand is worth it and when it's a giant waste of money
☕️ How hospitality and messaging create more brand equity than a new logo ever will

Thinking about a rebrand? Start with your message, not your logo. Grab a free website audit at www.GoodAgency.com

Cheers!